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Marketing digital en el Hotel Grand River de la ciudad de Babahoyo.
| dc.contributor.advisor | Pazmiño Gavilánez, Washington Enrique | |
| dc.contributor.author | Bajaña Flores, Luis Javier | |
| dc.date.accessioned | 2022-10-23T02:38:08Z | |
| dc.date.available | 2022-10-23T02:38:08Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12967 | |
| dc.description | The purpose of this research is to evaluate the effectiveness of digital marketing of the Grand River Hotel in the city of Babahoyo. This business performs advertising work from online platforms, where there are certain inconsistencies that make it impossible to capture the attention of the public and therefore, it is difficult to achieve good results when promoting the hotel offer. The development of this study has great relevance because digital marketing is a tool that brings many advantages to both companies and consumers, however it is essential to develop successful procedures to succeed in advertising, and consequently be a positive contribution to the level of sales. The descriptive methodology was useful, where information was collected from direct and indirect sources for subsequent analysis, reaching the conclusion that poor content management and little advertising reach negatively affect the effectiveness of digital marketing of the Grand River Hotel, being important that there is consistency, variety and novelty in the publications shared by the business, in order to capture the attention of users on the web and get a growing audience, which favors the tasks of promotion and advertising respectively. | es_ES |
| dc.description | The purpose of this research is to evaluate the effectiveness of digital marketing of the Grand River Hotel in the city of Babahoyo. This business performs advertising work from online platforms, where there are certain inconsistencies that make it impossible to capture the attention of the public and therefore, it is difficult to achieve good results when promoting the hotel offer. The development of this study has great relevance because digital marketing is a tool that brings many advantages to both companies and consumers, however it is essential to develop successful procedures to succeed in advertising, and consequently be a positive contribution to the level of sales. The descriptive methodology was useful, where information was collected from direct and indirect sources for subsequent analysis, reaching the conclusion that poor content management and little advertising reach negatively affect the effectiveness of digital marketing of the Grand River Hotel, being important that there is consistency, variety and novelty in the publications shared by the business, in order to capture the attention of users on the web and get a growing audience, which favors the tasks of promotion and advertising respectively. | es_ES |
| dc.description.abstract | El presente trabajo investigativo tiene como finalidad evaluar la efectividad del marketing digital del Hotel Grand River de la ciudad Babahoyo, dicho negocio realiza labores de publicidad desde plataformas online, donde se registran ciertas inconsistencias que imposibilitan captar la atención de público y por lo tanto, se dificulta conseguir buenos resultados al promocionar la oferta hotelera. El desarrollo de este estudio tiene gran relevancia debido a que el marketing digital es una herramienta que aporta muchas ventajas tanto a las empresas, como a los consumidores, sin embargo es fundamental que se desarrollen procedimientos acertados para tener éxito en la publicidad, y en consecuencia ser un aporte positivo al nivel de ventas. Se dio utilidad a la metodología descriptiva, donde se recopiló información de fuentes directas e indirectas para su posterior análisis, llegando a la conclusión que la mala gestión de contenido y el poco alcance publicitario inciden de forma negativa en la efectividad del marketing digital del Hotel Grand River, siendo importante que exista constancia, variedad y novedad en las publicaciones que comparte el negocio, para así captar la atención de los usuarios en la web y conseguir un crecimiento de la audiencia, lo cual favorezca las tareas de promoción y publicidad respectivamente. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Gestión de contenido | es_ES |
| dc.subject | Audiencia digital | es_ES |
| dc.subject | Promoción - publicidad online | es_ES |
| dc.title | Marketing digital en el Hotel Grand River de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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