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Gestión de ventas en la “Boutique Juana Aldaz” de la ciudad de Babahoyo.
| dc.contributor.advisor | Ortiz Campi, Juan Oswaldo | |
| dc.contributor.author | Torres Robelli, Angie Celine | |
| dc.date.accessioned | 2022-09-24T04:36:03Z | |
| dc.date.available | 2022-09-24T04:36:03Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12532 | |
| dc.description | Within the present case study which was prepared with the purpose of analyzing the sales management of the boutique Juana Aldaz in the city of Babahoyo, so it does not manage to be competitive in the Babahoyense market, due to a series of shortcomings that have been found around the marketing of clothing products offered in the establishment. The method of methodological approach was used which allowed to collect information on the variable of the case study with the theme Sales management of the boutique Juana Aldaz also conducted a field work in this was able to collect information on the current state in the the establishment is located and thus learn about the sales management employed by this and its collaborators, was used to collect this inquiry, the interview form is addressed to the owner and survey form made to customers of the establishment. The owner of the boutique Juana Aldaz indicated that through comparisons in levels of sales, productivity and creativity of the workers with whom it counts in the local, also through the profitability it obtains, said that the factors that affect their sales find that they can be improved and recognized that it has to apply new tools. Among the factors that affect sales in the establishment Juana Aldaz was obtained firsthand by the owner that the incursion into social networks where you can publicize their products is the factor that most influences low levels of sales periodically. | es_ES |
| dc.description | Within the present case study which was prepared with the purpose of analyzing the sales management of the boutique Juana Aldaz in the city of Babahoyo, so it does not manage to be competitive in the Babahoyense market, due to a series of shortcomings that have been found around the marketing of clothing products offered in the establishment. The method of methodological approach was used which allowed to collect information on the variable of the case study with the theme Sales management of the boutique Juana Aldaz also conducted a field work in this was able to collect information on the current state in the the establishment is located and thus learn about the sales management employed by this and its collaborators, was used to collect this inquiry, the interview form is addressed to the owner and survey form made to customers of the establishment. The owner of the boutique Juana Aldaz indicated that through comparisons in levels of sales, productivity and creativity of the workers with whom it counts in the local, also through the profitability it obtains, said that the factors that affect their sales find that they can be improved and recognized that it has to apply new tools. Among the factors that affect sales in the establishment Juana Aldaz was obtained firsthand by the owner that the incursion into social networks where you can publicize their products is the factor that most influences low levels of sales periodically. | es_ES |
| dc.description.abstract | Dentro del presente estudio de caso el cual fue elaborado con la finalidad de analizar la gestión de ventas de la boutique Juana Aldaz de la ciudad de Babahoyo, por lo que no logra ser competitiva en el mercado Babahoyense, debido a una serie de falencias que se han encontrado entorno a la comercialización de los productos de ropa que ofertan en el establecimiento. Se empleó el método de aproximación metodológica el que permitió recopilar información sobre la variable del estudio de caso con el tema Gestión de ventas de la boutique Juana Aldaz también realizó un trabajo de campo en este se logró recopilar información sobre el estado actual en el que se encuentra el establecimiento y así conocer sobre la gestión de venta empleada por está y sus colaboradores, se utilizó para recopilar está indagación, el formulario de entrevista este dirigido a la propietaria y formulario de encuesta realizado a los clientes del establecimiento. La propietaria de la boutique Juana Aldaz indicó que mediante comparaciones en niveles de ventas, productividad y creatividad de los trabajadores con los cuáles cuenta en el local, también a través de la rentabilidad que obtiene, en virtud manifestó que los factores que afectan sus ventas encuentran que estos son mejorables y reconoció que tiene que aplicar nuevas herramientas. Entre los factores que afectan las ventas en el establecimiento Juana Aldaz se obtuvo de primera mano por parte de la propietaria que la incursión en redes sociales dónde pueda dar a conocer sus productos es el factor que más influye en que obtenga bajos niveles de ventas periódicamente. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión de ventas | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Boutique | es_ES |
| dc.subject | Logística | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.title | Gestión de ventas en la “Boutique Juana Aldaz” de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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