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Emprendimiento en la creación de un centro de belleza para la utilización de la cosmetología en la comunidad de Durán
| dc.contributor.advisor | Álvarez Gutiérrez, Marcela Leonor | |
| dc.contributor.author | Vélez Zamora, Teresa Mirella | |
| dc.date.accessioned | 2022-09-20T21:34:16Z | |
| dc.date.available | 2022-09-20T21:34:16Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12499 | |
| dc.description | This case study focuses on the entrepreneurship and creation of a business in cosmetology which will take place at Recreo - Durán, this ideology stems from the practices carried out based on beauty, care of skin treatment, nails, makeup, haircuts for children, women and men. It is relevant to know what are the different techniques and tools used by the stylist, the range of shades for makeup, nail decorations, and skin care that improves people's mood by grooming, they feel happy and increases their self esteem. Cosmetology since Egyptian times began to investigate plants and vegetable powders that were mixed to highlight their eyes, currently we have different brands of makeup, shapoo, moisturizers, skin care creams. The research was carried out in the practices in which workshops were held to teach students about cleanliness and hygiene of the skin and personal care. A quantitative research was carried out by conducting a survey of beauty students, as well as a descriptive and explanatory investigation evidencing the cause and effect on entrepreneurship in the creation of a cosmetology center. | es_ES |
| dc.description | This case study focuses on the entrepreneurship and creation of a business in cosmetology which will take place at Recreo - Durán, this ideology stems from the practices carried out based on beauty, care of skin treatment, nails, makeup, haircuts for children, women and men. It is relevant to know what are the different techniques and tools used by the stylist, the range of shades for makeup, nail decorations, and skin care that improves people's mood by grooming, they feel happy and increases their self esteem. Cosmetology since Egyptian times began to investigate plants and vegetable powders that were mixed to highlight their eyes, currently we have different brands of makeup, shapoo, moisturizers, skin care creams. The research was carried out in the practices in which workshops were held to teach students about cleanliness and hygiene of the skin and personal care. A quantitative research was carried out by conducting a survey of beauty students, as well as a descriptive and explanatory investigation evidencing the cause and effect on entrepreneurship in the creation of a cosmetology center. | es_ES |
| dc.description.abstract | El presente estudio de caso se enfoca en el emprendimiento y creación de un negocio en la cosmetología que se realizará en el Recreo – Durán, esta ideología nace de las practicas que realizaron en base a la belleza, cuidado del tratamiento de la piel, uñas, maquillaje, cortes cabello para niños, mujeres y hombres. Es relevante conocer cuáles son las diferentes técnicas y herramientas que utiliza el estilista, la gama de tonalidades para los maquillajes, decoraciones de uñas, y cuidado de la piel que mejora el estado de ánimo de las personas por al arreglarse se sienten alegres y aumenta su autoestima. La cosmetología desde la época egipcia comenzó a investigar plantas y polvos vegetales que mezclaban para resaltar sus ojos, actualmente tenemos diferentes marcas de maquillajes, shampoo, hidratantes, cremas para el cuidado de la piel. La investigación se realizó en la practicas en la cual se realizaba talleres para enseñar a estudiantes sobre el aseo e higiene de la piel y el cuidado personal Se realizo una investigación cuantitativa realizando encuesta a los estudiantes de belleza, también una investigación descriptiva y explicativa evidenciando las causa y efecto sobre el emprendimiento en la creación de un centro cosmetológico. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Emprendimiento | es_ES |
| dc.subject | Creación | es_ES |
| dc.subject | Belleza | es_ES |
| dc.subject | Cosmetología | es_ES |
| dc.title | Emprendimiento en la creación de un centro de belleza para la utilización de la cosmetología en la comunidad de Durán | es_ES |
| dc.type | bachelorThesis | es_ES |
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