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Estrategias de publicidad de la Panadería Mirellita del cantón Quinsaloma periodo 2021.
| dc.contributor.advisor | Touma Faytong, Mario Alberto | |
| dc.contributor.author | Franco Mendoza, Sandrelly Bridget | |
| dc.date.accessioned | 2022-09-19T01:04:29Z | |
| dc.date.available | 2022-09-19T01:04:29Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12470 | |
| dc.description | The case study entitled: advertising strategies of the Mirellita bakery in the Quinsaloma canton period 2021, has as a general objective to analyze why the absence of advertising strategies affects the low sales of the bakery and what are the shortcomings that it presents what is having repercussions on the productivity and profitability of the same in which the descriptive method was applied because it allowed us to know about the respective information about the factors that affect the few sales and the techniques such as survey and interview that helped to determine how Conclusion: a deficient process in the field of increasing productivity and optimizing a management tool that allows to be known more and increase the volume of clients, due to it the functions related to the design and commitment of advertising strategies are outsourced to dedicate themselves in other areas such as administration and customer service since these are very important in all company. There is little use of digital platforms, they are totally unaware of their functionality and benefits in order to define the content to be advertised in the bakery. In addition, it does not carry out the market research process as a necessary means to learn about its competition, and thus take corrective measures, in order to achieve the stated objectives. That is, it does not have a commercial management according to its operation, with respect to the implementation of advertising strategies, it lacks them. | es_ES |
| dc.description | The case study entitled: advertising strategies of the Mirellita bakery in the Quinsaloma canton period 2021, has as a general objective to analyze why the absence of advertising strategies affects the low sales of the bakery and what are the shortcomings that it presents what is having repercussions on the productivity and profitability of the same in which the descriptive method was applied because it allowed us to know about the respective information about the factors that affect the few sales and the techniques such as survey and interview that helped to determine how Conclusion: a deficient process in the field of increasing productivity and optimizing a management tool that allows to be known more and increase the volume of clients, due to it the functions related to the design and commitment of advertising strategies are outsourced to dedicate themselves in other areas such as administration and customer service since these are very important in all company. There is little use of digital platforms, they are totally unaware of their functionality and benefits in order to define the content to be advertised in the bakery. In addition, it does not carry out the market research process as a necessary means to learn about its competition, and thus take corrective measures, in order to achieve the stated objectives. That is, it does not have a commercial management according to its operation, with respect to the implementation of advertising strategies, it lacks them. | es_ES |
| dc.description.abstract | El estudio de caso titulado: estrategias de publicidad de la panadería Mirellita del cantón Quinsaloma periodo 2021, tiene como objetivo general analizar por qué la ausencia de estrategias de publicidad incide en las bajas ventas de la panadería y cuáles son las falencias que esta presenta lo que está repercutiendo en la productividad y rentabilidad de la misma en el cual se aplicó el método descriptivo porque nos permitió conocer sobre la respectiva información acerca de los factores que inciden en las pocas ventas y las técnicas tales como encuesta y entrevista mismas que ayudaron a determinar cómo conclusión: un proceso deficiente en el ámbito de incrementar la productividad y optimizar una herramienta de gestión que permita darse a conocer más y elevar el volumen de clientes, debido a ella se externalizan las funciones liadas al diseño y empeño de estrategias publicitarias para dedicarse en otras áreas como la administración y atención al cliente ya que estas son muy importantes en toda empresa. Existe poco aprovechamiento de las plataformas digitales, desconoce totalmente su funcionabilidad y beneficios para de esta manera definir el contenido a publicitar en la panadería. Además, que no realiza el proceso de investigaciones de mercado como un medio necesario para conocer sobre su competencia, y de esta manera tomar medidas correctivas, con el fin de lograr los objetivos planteados. Es decir, no cuenta con una gestión comercial acorde a su funcionamiento, con respecto a la implementación de estrategias publicitarias, carece de ellas. | es_ES |
| dc.format.extent | 24 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Panadería | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Ventas | es_ES |
| dc.title | Estrategias de publicidad de la Panadería Mirellita del cantón Quinsaloma periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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