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Estrategias de promoción turística para el balneario Los Cerritos ubicado en el Rcto. Calabí, cantón Quinsaloma
| dc.contributor.advisor | Tubay Moreira, Maximo Fernando | |
| dc.contributor.author | Leon Carranza, Lilia Katherine | |
| dc.date.accessioned | 2022-08-02T21:32:01Z | |
| dc.date.available | 2022-08-02T21:32:01Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12409 | |
| dc.description | The objective of this research work was to determine the importance of the implementation of strategies for the tourist promotion of the "Los Cerritos" Spa located in the Rcto. Calabí, Quinsaloma canton. For these reasons, in the following document an analysis was presented in order to promote tourism growth in the sector. This project was raised after the spa was recognized as a tourist attraction that attracts locals and foreigners; but at the same time it does not have advertising promotion strategies that attract more tourists. The methodology applied for the project consisted of exploratory research through the use of surveys, which allowed for a clearer approach to the subject. The results were shown through the development of cases that allowed observing the situations raised and detected; the same that allowed the author to conclude on the work investigated and recommend alternatives that promote the growth of tourism in the sector. | es_ES |
| dc.description | The objective of this research work was to determine the importance of the implementation of strategies for the tourist promotion of the "Los Cerritos" Spa located in the Rcto. Calabí, Quinsaloma canton. For these reasons, in the following document an analysis was presented in order to promote tourism growth in the sector. This project was raised after the spa was recognized as a tourist attraction that attracts locals and foreigners; but at the same time it does not have advertising promotion strategies that attract more tourists. The methodology applied for the project consisted of exploratory research through the use of surveys, which allowed for a clearer approach to the subject. The results were shown through the development of cases that allowed observing the situations raised and detected; the same that allowed the author to conclude on the work investigated and recommend alternatives that promote the growth of tourism in the sector. | es_ES |
| dc.description.abstract | El presente trabajo investigativo tuvo como objetivo determinar la importancia de la implementación de estrategias para la promoción turística del Balneario “Los Cerritos” ubicado en el Rcto. Calabí, cantón Quinsaloma. Por tales razones en el siguiente documento se presentó un análisis con la finalidad de fomentar el crecimiento turístico en el sector. Este proyecto se planteó a partir de que se reconoció el balneario como un atractivo turístico que atrae a propios y extraños; pero que a la vez no cuenta con estrategias de promoción publicitaria que atraigan a más turistas. La metodología aplicada para el proyecto consistió en investigación exploratoria mediante la utilización de encuestas, las mismas que permitieron tener un enfoque más claro del tema. Se mostraron los resultados mediante el desarrollo de casos que permitió observar las situaciones planteadas y detectadas; las mismas que permitieron al autor concluir sobre el trabajo investigado y recomendar alternativas que fomenten el crecimiento turístico del sector. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias turísticas | es_ES |
| dc.subject | Desarrollo turístico | es_ES |
| dc.subject | Actividades económicas | es_ES |
| dc.subject | Planes estratégicos | es_ES |
| dc.title | Estrategias de promoción turística para el balneario Los Cerritos ubicado en el Rcto. Calabí, cantón Quinsaloma | es_ES |
| dc.type | bachelorThesis | es_ES |
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