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Relaciones publicas y su impacto social en el centro gerontológico de adultos mayores del cantón de Valencia, año 2022
| dc.contributor.advisor | Ramirez Contreras, Patricia del Rocio | |
| dc.contributor.author | Oña Aguilar, Álvaro Vicente | |
| dc.date.accessioned | 2022-07-08T19:21:10Z | |
| dc.date.available | 2022-07-08T19:21:10Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12351 | |
| dc.description | Since its application by professionals, public relations have been one of the most powerful tools it has, since its ultimate function is to bring people closer to the organization (gerontological center of the canton of Valencia) and thereby communicate the benefits that they provide to society. This technique improves the perception by the public. It has never implemented any campaign to share its services with older adults, so when it came to capturing good administration, it was rejected for not understanding the function of its services towards a population as vulnerable as the elderly. Every initiative needs the compass provided by the measurement of social impact to understand to what extent its development contributes to some type of change or transformation between people, groups and communities, with the objective of developing an internal public relations plan, considering the different elements and tools for the development of the gerontological center. It is considered as a descriptive margin investigation with the survey technique, which allowed obtaining first-hand information on the persecution of the institution, allowing conclusions to be drawn that allow the public an optimal approach, having as a sub-line of investigation: Communication and its relationship with human groups: genders, vulnerable and intercultural groups. | es_ES |
| dc.description | Since its application by professionals, public relations have been one of the most powerful tools it has, since its ultimate function is to bring people closer to the organization (gerontological center of the canton of Valencia) and thereby communicate the benefits that they provide to society. This technique improves the perception by the public. It has never implemented any campaign to share its services with older adults, so when it came to capturing good administration, it was rejected for not understanding the function of its services towards a population as vulnerable as the elderly. Every initiative needs the compass provided by the measurement of social impact to understand to what extent its development contributes to some type of change or transformation between people, groups and communities, with the objective of developing an internal public relations plan, considering the different elements and tools for the development of the gerontological center. It is considered as a descriptive margin investigation with the survey technique, which allowed obtaining first-hand information on the persecution of the institution, allowing conclusions to be drawn that allow the public an optimal approach, having as a sub-line of investigation: Communication and its relationship with human groups: genders, vulnerable and intercultural groups. | es_ES |
| dc.description.abstract | Las relaciones públicas desde su aplicación por parte de los profesionales, han sido una de las herramientas más poderosas que tiene, pues su función última es acercar a las personas a la organización (centro gerontológico del cantón de Valencia) y con ello comunicar los beneficios que brindan a la sociedad. Con esta técnica se mejora la percepción por parte del público. Nunca ha implementado ninguna campaña para compartir su servicio hacia los adultos mayores, por lo que a la hora de captar la buena administración fue rechazada por no entender la función de sus servicios hacia una población tan vulnerable como es la adulta mayor. Toda iniciativa necesita de la brújula que brinda la medición del impacto social para comprender en qué medida su desarrollo contribuye a algún tipo de cambio o transformación entre personas, grupos y comunidades, teniendo como objetivo el desarrollo de un plan de relaciones públicas internas, considerando los diferentes elementos y herramientas para el desarrollo del centro gerontológico. Se tiene como una investigación de margen descriptivo con la técnica la encuesta, lo que permitió obtener información de primera mano sobre la persecución de la institución, permitiendo realizar conclusiones que permitan al público un acercamiento óptimo, teniendo como sub-línea de investigación: Comunicación y su relación con grupos humanos: géneros, grupos vulnerables e interculturales. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Relaciones públicas | es_ES |
| dc.subject | Impacto social | es_ES |
| dc.subject | Percepción | es_ES |
| dc.title | Relaciones publicas y su impacto social en el centro gerontológico de adultos mayores del cantón de Valencia, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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