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Incidencia de la deontología en los medios de comunicación digitales del cantón Quevedo, año 2022
| dc.contributor.advisor | Navia Alava, Jaime Gerardo | |
| dc.contributor.author | Intriago Montecé, Karen Vanessa | |
| dc.date.accessioned | 2022-07-07T16:01:21Z | |
| dc.date.available | 2022-07-07T16:01:21Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12327 | |
| dc.description | This research project is entitled "Incidence of ethics in the digital media of the Canton Quevedo, year 2021", the purpose of which is to be able to identify and analyze the impact of digital media in the Canton Quevedo and its ligature with deontology, which is a fundamental duty that governs morality and ethics in social communication; The professional exercise of communication is accompanied by several moral obligations that limit the segregation of personal opinions with the information that is intended to be established or communicated, this must be accompanied by an ethical exercise to promulgate in a transparent way and generate a neutral understanding. The digital communication media are relatively new spaces and due to their format they are not fully regulated by content regulations like a traditional communication space, their informality and their reach in generational consumption platforms are critical points where there may be a segregation of opinions and a lack of the ethical duty of communicators with behavioral information with the viewer. The study and subsequent results made it possible to identify the level of deontological commitment of the digital communication media of the Quevedo City linked to its impact and appreciation by intergenerational viewers. | es_ES |
| dc.description | This research project is entitled "Incidence of ethics in the digital media of the Canton Quevedo, year 2021", the purpose of which is to be able to identify and analyze the impact of digital media in the Canton Quevedo and its ligature with deontology, which is a fundamental duty that governs morality and ethics in social communication; The professional exercise of communication is accompanied by several moral obligations that limit the segregation of personal opinions with the information that is intended to be established or communicated, this must be accompanied by an ethical exercise to promulgate in a transparent way and generate a neutral understanding. The digital communication media are relatively new spaces and due to their format they are not fully regulated by content regulations like a traditional communication space, their informality and their reach in generational consumption platforms are critical points where there may be a segregation of opinions and a lack of the ethical duty of communicators with behavioral information with the viewer. The study and subsequent results made it possible to identify the level of deontological commitment of the digital communication media of the Quevedo City linked to its impact and appreciation by intergenerational viewers. | es_ES |
| dc.description.abstract | El presente proyecto de investigación se titula “Incidencia de la deontología en los medios de comunicación digitales del Cantón Quevedo, año 2021”, el propósito del mismo es poder entunicar y analizar el impacto de los medios de comunicación digitales en el Cantón Quevedo y su ligadura con la deontología, que es un deber fundamental que rige la moral y ética en la comunicación social; el ejercicio profesional de la comunicación viene acompañado de varias obligaciones morales que limitan la segregación de opiniones personal con la información que se pretende establecer o comunicar, esto debe estar acompañado de un ejercicio ético para promulgar de forma trasparente y generar un entendimiento neutral. Los medios de comunicación digital son espacios relativamente nuevos y por su formato no están regulados totalmente por normativas de contenido como un espacio tradicional de comunicación, su informalidad y su alcance en plataformas de consumo generacional son puntos críticos donde puede existir una segregación de opiniones y falta del deber ético de los comunicadores con la información conductual con el espectador. El estudio y posteriores resultados permitieron identificar el nivel de compromiso deontológico de los medios de comunicación digitales del Cantón Quevedo vinculados a su impacto y apreciación por los espectadores intergeneracionales. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Deontología | es_ES |
| dc.subject | Digital | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.subject | Intergeneracional | es_ES |
| dc.title | Incidencia de la deontología en los medios de comunicación digitales del cantón Quevedo, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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