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Efecto del periodismo cultural en el desarrollo comunitario del barrio Benjamín Carrión del cantón Zamora, año 2022
| dc.contributor.advisor | Chang Muñoz, Walter | |
| dc.contributor.author | Cajas Correa, Yesdely Katherine | |
| dc.date.accessioned | 2022-07-06T20:45:10Z | |
| dc.date.available | 2022-07-06T20:45:10Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12309 | |
| dc.description | The main objective of this cultural journalism research project was to determine the impact of cultural journalism on the development of the Benjamín Carrión neighborhood community in Zamora, covering topics such as culture, traditions, and important events of the local population. The present case study is justified because informing is the main task, and perhaps the most important function of cultural journalism, is to transmit reality by succinctly accessing the cultural products of the community through content, while presenting the events in which they occurred, here the cultural development is reflected, since the local media give coverage Theoretical framework based on scientific theory and methods involved in the research topic, the types of research used in this project are: field research, participatory research and bibliography, as well as the use of deductive and inductive methods. The research methods are: observation, interview and questionnaire. Tools used such as questionnaires, observation sheet to define population studies; the sample is of a probabilistic type, this research is very relevant and in order to verify it, the survey was applied to 140 people, of which 75 are women and 64 men; in addition to the interview with the CEO of the company Masharos News of the Zamora Canton. Results After using the permitted research tools, a training plan was determined to develop an informative magazine for the Benjamín Carrión community in the Zamora canton. | es_ES |
| dc.description | The main objective of this cultural journalism research project was to determine the impact of cultural journalism on the development of the Benjamín Carrión neighborhood community in Zamora, covering topics such as culture, traditions, and important events of the local population. The present case study is justified because informing is the main task, and perhaps the most important function of cultural journalism, is to transmit reality by succinctly accessing the cultural products of the community through content, while presenting the events in which they occurred, here the cultural development is reflected, since the local media give coverage Theoretical framework based on scientific theory and methods involved in the research topic, the types of research used in this project are: field research, participatory research and bibliography, as well as the use of deductive and inductive methods. The research methods are: observation, interview and questionnaire. Tools used such as questionnaires, observation sheet to define population studies; the sample is of a probabilistic type, this research is very relevant and in order to verify it, the survey was applied to 140 people, of which 75 are women and 64 men; in addition to the interview with the CEO of the company Masharos News of the Zamora Canton. Results After using the permitted research tools, a training plan was determined to develop an informative magazine for the Benjamín Carrión community in the Zamora canton. | es_ES |
| dc.description.abstract | El presente proyecto de investigación de periodismo cultural tuvo como objetivo principal determinar el impacto del periodismo cultural en el desarrollo de la comunidad del Barrio Benjamín Carrión en Zamora, abarcando temas como cultura, tradiciones, y hechos importantes de la población local. El presente estudio de caso se justifica porque informar es la tarea principal, y quizás la función más importante del periodismo cultural, es transmitir la realidad accediendo de manera sucinta a los productos culturales de la comunidad a través de los contenidos, al mismo tiempo que presenta los hechos en los que se produjeron, aquí se refleja el desarrollo cultural, ya que los medios locales dan cobertura Marco teórico basado en teoría y métodos Científicos involucrados en el tema de investigación, los tipos de investigación utilizados en este proyecto son: investigación de campo, investigación participativa y bibliografía también el uso de métodos deductivos e inductivos. Los métodos de investigación son: observación, entrevista y cuestionario. Herramientas empleadas como Cuestionarios, ficha de observación para definir estudios poblacionales; la muestra es de tipo probabilístico, esta investigación es muy relevante y para dar con la comprobación se aplicó la encuesta a 140 personas de las cuales 75 son mujeres y 64 hombres; además de la entrevista al ceo de la empresa Masharos News del Cantón Zamora. Resultados después de usar las herramientas de investigación permitidas se determinó un plan formativo para desarrollar una revista informativa para la comunidad de Benjamín Carrión en el cantón Zamora. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Periodismo cultural | es_ES |
| dc.subject | Desarrollo | es_ES |
| dc.subject | Efecto | es_ES |
| dc.title | Efecto del periodismo cultural en el desarrollo comunitario del barrio Benjamín Carrión del cantón Zamora, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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