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Estrategia de marketing, para el desarrollo socio económico de los habitantes del cantón Ventanas, Provincia de Los Ríos
| dc.contributor.advisor | Chang Muñoz, Walter Lenin | |
| dc.contributor.author | Muñoz Alarcón, Amanda Lisbeth | |
| dc.date.accessioned | 2022-07-04T15:48:28Z | |
| dc.date.available | 2022-07-04T15:48:28Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12270 | |
| dc.description | In the present research work, the implementation of marketing strategies for the socio-economic development of the inhabitants of the Ventanas Canton of the Province of Los Ríos is proposed, so that said canton competes in the tourist and commercial sector. The implementation of marketing strategies has as its objective the best management of the marketing area, thus generating an increase in the level of visits and thus positioning the site as a tourist place, and sales. In the analysis of the general problem, it was identified that the site is not as well known, and the tourist establishments have low sales, to improve the management, it is proposed to design various marketing strategies, such as improving the publicity of the site, and improving the performance of the area of tourism and sales. The improvement proposals presented are not independent of each other, on the contrary, a synergy is achieved between them, which translates into higher visits to the site and sales, higher income, better positioning of the canton and, therefore, improve canton revenue. | es_ES |
| dc.description | In the present research work, the implementation of marketing strategies for the socio-economic development of the inhabitants of the Ventanas Canton of the Province of Los Ríos is proposed, so that said canton competes in the tourist and commercial sector. The implementation of marketing strategies has as its objective the best management of the marketing area, thus generating an increase in the level of visits and thus positioning the site as a tourist place, and sales. In the analysis of the general problem, it was identified that the site is not as well known, and the tourist establishments have low sales, to improve the management, it is proposed to design various marketing strategies, such as improving the publicity of the site, and improving the performance of the area of tourism and sales. The improvement proposals presented are not independent of each other, on the contrary, a synergy is achieved between them, which translates into higher visits to the site and sales, higher income, better positioning of the canton and, therefore, improve canton revenue. | es_ES |
| dc.description.abstract | En el presente trabajo de investigación se plantea la implementación de estrategias de marketing para el desarrollo socioeconómico de los habitantes del Cantón Ventanas de la Provincia de los Ríos, para que dicho cantón compita en el sector turístico, y comercial. La implementación de estrategias de marketing tiene como objetivo la mejor gestión del área de marketing, generando así aumentar el nivel de visitas y así tener posicionamiento del sitio como lugar turístico, y ventas. En el análisis del problema general se identificó que el sitio no es tan conocido, y los establecimientos turísticos tienen ventas bajas, para mejorar la gestión se plantea diseñar diversas estrategias de marketing, como mejorar la publicidad del sitio, y mejorar el desempeño del área de turismo y ventas. Las propuestas de mejora presentadas no son independientes una de la otra, por el contrario, se logra una sinergia entre ellas, el cual se traduce en mayores visitas del sitio y ventas, mayores ingresos, mejor posicionamiento del cantón y, por lo tanto, mejorar los ingresos del cantón. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Desarrollo socio económico | es_ES |
| dc.subject | Habitantes | es_ES |
| dc.title | Estrategia de marketing, para el desarrollo socio económico de los habitantes del cantón Ventanas, Provincia de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
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