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Plan de marketing digital y su impacto en los atractivos turísticos del cantón Pichincha, año 2022
| dc.contributor.advisor | Daza Suárez, Sandra | |
| dc.contributor.author | Bravo de la Cruz, Sandra Janeht | |
| dc.date.accessioned | 2022-07-04T02:54:20Z | |
| dc.date.available | 2022-07-04T02:54:20Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12245 | |
| dc.description | The theme "DIGITAL MARKETING PLAN AND ITS IMPACT ON THE TOURIST ATTRACTIONS OF THE PICHINCHA CANTON, YEAR 2022" has been chosen, since there was a problem with this type of site in terms of the services it offers, and how difficult it takes them reach the purposes that are raised in terms of income and the number of visitors that generally occur in the year. For this reason, it is described to measure the impact caused by this plan in said tourist attractions. Information was collected where, according to the leaders magazine, there are around 100 enterprises in the Pichincha Canton, of which 12 belong to tourist attractions in the area. The methodology used was observational and descriptive research because the behavior and decisions of the respondents were studied. The collection of information through the questionnaire tool executed the survey technique to its owners where it was detected that half know the planning through a Digital Marketing system that they even execute in their businesses, while we also came to the conclusion that; It is necessary to train these entrepreneurs so that they know a little more about digital marketing. As a proposed model, the link between the Municipal Government and these entrepreneurs is analyzed so that they are trained on the subject, so that they can eventually put it into practice to improve their services. | es_ES |
| dc.description | The theme "DIGITAL MARKETING PLAN AND ITS IMPACT ON THE TOURIST ATTRACTIONS OF THE PICHINCHA CANTON, YEAR 2022" has been chosen, since there was a problem with this type of site in terms of the services it offers, and how difficult it takes them reach the purposes that are raised in terms of income and the number of visitors that generally occur in the year. For this reason, it is described to measure the impact caused by this plan in said tourist attractions. Information was collected where, according to the leaders magazine, there are around 100 enterprises in the Pichincha Canton, of which 12 belong to tourist attractions in the area. The methodology used was observational and descriptive research because the behavior and decisions of the respondents were studied. The collection of information through the questionnaire tool executed the survey technique to its owners where it was detected that half know the planning through a Digital Marketing system that they even execute in their businesses, while we also came to the conclusion that; It is necessary to train these entrepreneurs so that they know a little more about digital marketing. As a proposed model, the link between the Municipal Government and these entrepreneurs is analyzed so that they are trained on the subject, so that they can eventually put it into practice to improve their services. | es_ES |
| dc.description.abstract | Se ha elegido el tema “PLAN DE MARKETING DIGITAL Y SU IMPACTO EN LOS ATRACTIVOS TURÍSTICOS DEL CANTÓN PICHINCHA, AÑO 2022”, ya que se observó un problema con este tipo de sitios en cuanto a los servicios que ofrece, y lo difícil que les toma llegar a los propósitos que se plantean en cuanto a los ingresos y el número de visitantes que se dan generalmente en el año. Por esta razón se describe medir el impacto causa este plan en dichos atractivos turísticos. Se realizó la toma de información donde según la revista lideres existen alrededor de 100 emprendimientos en el Cantón Pichincha, de los cuales 12 pertenecen a atractivos turísticos de la zona. La metodología utilizada fue la investigación observacional y descriptiva porque se estudió el comportamiento y las decisiones de los encuestados. La toma de información mediante la herramienta cuestionario logró ejecutar la técnica de la encuesta a sus propietarios donde se detectó que la mitad conocen la planificación mediante un sistema de Marketing Digital que incluso ejecutan en sus negocios, mientras que también llegamos a concluir que; se necesita capacitar a estos emprendedores con la finalidad de que conozcan un poco más sobre el marketing digital. Como modelo propuesta se analiza la vinculación del Gobierno Municipal y estos emprendedores para que sean capacitados sobre el tema, para que eventualmente lo pongan en práctica para el mejoramiento de sus servicios. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Emprendedores | es_ES |
| dc.subject | Atractivos turísticos | es_ES |
| dc.subject | Pichincha | es_ES |
| dc.title | Plan de marketing digital y su impacto en los atractivos turísticos del cantón Pichincha, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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