Mostrar el registro sencillo del ítem
Plan de marketing y su impacto en el desarrollo turístico de la Cascada Arcoíris del cantón Buena Fe, año 2021
| dc.contributor.advisor | Andrade Alcivar, Luis Eduardo | |
| dc.contributor.author | Benitez Vergara, Mariuxi Rosalia | |
| dc.date.accessioned | 2022-07-04T02:30:26Z | |
| dc.date.available | 2022-07-04T02:30:26Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12244 | |
| dc.description | To determine the impact of marketing in the tourism development of the rainbow waterfall in the Buena Fe canton, year 2021. It was evidenced through the research the strategy of the marketing plan of the four p's in order to attract influx of tourists, through the research was used qualitative research methods allowed evidence of the characteristics or qualities of the natural resource. The method allowed to describe the anomalies of the tourist site, the results of the research allowed to identify that the site is not registered as an attraction and belongs to private property so it is suggested to add essential services for tourists so that it can attract influx of tourists by promoting through social networks. It was evidenced in the survey applied to tourists therefore the following was obtained interested tourists range from 18 to 34 years of age, also identified the best sources for promotion of tourist attractions obtaining the following results among the highest with 72% in social networks, 7% between print and radio, social networks are considered as the best source of promotion of tourist attractions. The highest result was obtained with 91% on whether tourists would like new services to be added to the Arco iris waterfall in order to ensure their prompt visit to the place. The following was evidenced, obtaining the highest percentage of 93% in which the tourist believes that with a proper management of the marketing plan, the Rainbow waterfall could become a tourist attraction. | es_ES |
| dc.description | To determine the impact of marketing in the tourism development of the rainbow waterfall in the Buena Fe canton, year 2021. It was evidenced through the research the strategy of the marketing plan of the four p's in order to attract influx of tourists, through the research was used qualitative research methods allowed evidence of the characteristics or qualities of the natural resource. The method allowed to describe the anomalies of the tourist site, the results of the research allowed to identify that the site is not registered as an attraction and belongs to private property so it is suggested to add essential services for tourists so that it can attract influx of tourists by promoting through social networks. It was evidenced in the survey applied to tourists therefore the following was obtained interested tourists range from 18 to 34 years of age, also identified the best sources for promotion of tourist attractions obtaining the following results among the highest with 72% in social networks, 7% between print and radio, social networks are considered as the best source of promotion of tourist attractions. The highest result was obtained with 91% on whether tourists would like new services to be added to the Arco iris waterfall in order to ensure their prompt visit to the place. The following was evidenced, obtaining the highest percentage of 93% in which the tourist believes that with a proper management of the marketing plan, the Rainbow waterfall could become a tourist attraction. | es_ES |
| dc.description.abstract | Determinar el impacto del marketing en el desarrollo turístico de la cascada arcoíris del cantón Buena fe, Año 2021. Se evidencio mediante la investigación la estrategia del plan de marketing de las cuatro p para así atraer afluencia de turistas, mediante la investigación se utilizó los métodos de investigación cualitativo permitió evidencia las características o cualidades del recurso natural. el método permitió describir las anomalías del sitio turístico, los resultados de la investigación permitieron identificar que el sitio no se encuentra registrado como un atractivo ya pertenece a propiedad privada por lo que se sugiere agregar servicios esenciales para el turista para que así se pueda atraer afluencia de turistas promocionando a través de las redes sociales. Se evidencio en la encuesta aplicada a los turistas por lo tanto se obtuvo lo siguiente los turistas interesados oscilan entre los 18 años a 34 años de edad, además se identifico las mejores fuentes para promoción de atractivos turísticos obteniendo los siguientes resultados entre los más altos con el 72% en redes sociales, el 7% entre prensa escrita y radio, se considera las redes sociales como mejor fuente de promoción de atractivos turísticos. Se obtuvo como resultado entre el más alto con el 91% en si a los turistas les agradaría que se agregara nuevos servicios en la cascada Arcoíris para así asegurar su pronta visita al lugar. Se evidencio lo siguiente, obteniendo el porcentaje más alto de 93% en la cual el turista cree que con una debida gestión del plan de marketing la cascada Arcoíris podría convertirse en turística. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Plan de marketing | es_ES |
| dc.subject | Cascada arcoíris del cantón Buena Fe | es_ES |
| dc.title | Plan de marketing y su impacto en el desarrollo turístico de la Cascada Arcoíris del cantón Buena Fe, año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador