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Estrategias de marketing para incentivar el turismo gastronómico del cantón Ventanas
| dc.contributor.advisor | Castro Molina, Nelly Esther | |
| dc.contributor.author | Egas Pilco, Javier Patricio | |
| dc.date.accessioned | 2022-06-23T19:50:17Z | |
| dc.date.available | 2022-06-23T19:50:17Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12109 | |
| dc.description | The main objective of this research is to adversity appropriate marketing strategies to encourage gastronomic tourism at corn fairs in the Canton of Ventanas. From the methodological point of view, the research is of a descriptive nature, also in this research a field design is used, as a technique of collecting information the survey is used, where a questionnaire is carried out as eight items, therefore a sample was selected simple random said people from the Ventanas canton. The results of the research show that 80% of respondents indicate that the number of visitors who carry out tourist activity can be increased by implementing market/Marketing strategies. 90% of those surveyed say that advertising through social networks can increase the number of visitors each year and 100% of those surveyed say that promoting gastronomic tourism plans to people through social networks can be a tool that helps attract more tourists, both nationally and internationally. The conclusions of the investigation show that marketing strategies should be based on gastronomic tourism and should focus mainly on placing images, icons, figures, drawings, alluding to the main gastronomic dishes offered by the Ventanas canton. Since the main tourist attraction of this canton is gastronomy, this element can be used as a factor that motivates and attracts tourists from other parts of Ecuador and Latin America. It is recommended to propose a tourist plan that ensures to improve the historical tour of the canton Ventanas and improve the experience of the user or tourist and create digital communication networks through social networks where the image of the corn fair is spread by all social media available. | es_ES |
| dc.description | The main objective of this research is to adversity appropriate marketing strategies to encourage gastronomic tourism at corn fairs in the Canton of Ventanas. From the methodological point of view, the research is of a descriptive nature, also in this research a field design is used, as a technique of collecting information the survey is used, where a questionnaire is carried out as eight items, therefore a sample was selected simple random said people from the Ventanas canton. The results of the research show that 80% of respondents indicate that the number of visitors who carry out tourist activity can be increased by implementing market/Marketing strategies. 90% of those surveyed say that advertising through social networks can increase the number of visitors each year and 100% of those surveyed say that promoting gastronomic tourism plans to people through social networks can be a tool that helps attract more tourists, both nationally and internationally. The conclusions of the investigation show that marketing strategies should be based on gastronomic tourism and should focus mainly on placing images, icons, figures, drawings, alluding to the main gastronomic dishes offered by the Ventanas canton. Since the main tourist attraction of this canton is gastronomy, this element can be used as a factor that motivates and attracts tourists from other parts of Ecuador and Latin America. It is recommended to propose a tourist plan that ensures to improve the historical tour of the canton Ventanas and improve the experience of the user or tourist and create digital communication networks through social networks where the image of the corn fair is spread by all social media available. | es_ES |
| dc.description.abstract | El objetivo principal de esta investigación es el de identificar las estrategias de marketing adecuadas para incentivar el turismo gastronómico, del Cantón Ventanas. Desde el punto de vista metodológico la investigación es de carácter descriptivo, también en esta investigación se emplea un diseño de campo, como técnica de recolección de información se emplea la encuesta, donde se realiza un cuestionario con ocho ítems, por consiguiente, se seleccionó una muestra aleatoria simple de cien personas del cantón Ventanas. Los resultados de la investigación muestran que el 80% de encuestados indican que el número de visitantes que realizan actividad turística pueden aumentar implementando estrategias de mercado/Marketing. El 90% de los encuestados dice que hacer publicidad por las redes sociales puede hacer que el número de visitantes cada año y el 100% de los encuestados dice que promover planes turísticos a las personas y turistas por medio de las redes sociales, puede ser una herramienta que ayude a captar más turistas, tanto a nivel nacional como internacional. Las conclusiones de la investigación arrojan que las estrategias de marketing deben estar basadas en el turismo gastronómico se deben enfocar principalmente en colocar imágenes, iconos, figuras, dibujos, alusivos a los principales platos gastronómicos que brinda el cantón Ventanas. El principal atractivo turístico de este cantón es la gastronomía, se puede utilizar este elemento como un factor que motive y atraiga a los turistas de otras partes del Ecuador y de Latinoamérica. Se recomienda proponer un plan turístico que asegure un recorrido histórico del cantón Ventanas, mejorar la experiencia del usuario o turista y crear redes de comunicación digital por medio de las redes sociales donde la imagen del cantón y sus actividades turísticas se propaguen por todos los medios de comunicación social que están al alcance. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo gastronómico | es_ES |
| dc.subject | Marketing | es_ES |
| dc.title | Estrategias de marketing para incentivar el turismo gastronómico del cantón Ventanas | es_ES |
| dc.type | bachelorThesis | es_ES |
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