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dc.contributor.advisorBecilla García, Leticia Aurora
dc.contributor.authorSuárez Ruiz, Darling Alberto
dc.date.accessioned2022-05-28T02:13:06Z
dc.date.available2022-05-28T02:13:06Z
dc.date.issued2022
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/11941
dc.descriptionSuperhero cinema has been in force throughout the last decade, however, its reality has crossed the barrier of fiction, directly influencing the behavior of people who enjoy watching this type of content, especially young people, in whom has aroused a growing interest and they feel involved in what they observe, either because they like the character or because they directly identify with him. This case study is a descriptive project that takes a mixed approach, that is, qualitative and quantitative tools, to respond to the stated objective, which is: to analyze the influence of superhero movies on young people in the Babahoyo city. Through the use of techniques such as: bibliographic reviews, survey, interviews and Focus Group, it was obtained as a result that superhero movies can affect young people in two ways: positive and negative. Positive because of the values they convey: strength, courage, struggle and perseverance that are instilled through the characters, and negative because love for an icon on the screen can easily turn into fanaticism, and fanaticism often leads to the violence.es_ES
dc.descriptionSuperhero cinema has been in force throughout the last decade, however, its reality has crossed the barrier of fiction, directly influencing the behavior of people who enjoy watching this type of content, especially young people, in whom has aroused a growing interest and they feel involved in what they observe, either because they like the character or because they directly identify with him. This case study is a descriptive project that takes a mixed approach, that is, qualitative and quantitative tools, to respond to the stated objective, which is: to analyze the influence of superhero movies on young people in the Babahoyo city. Through the use of techniques such as: bibliographic reviews, survey, interviews and Focus Group, it was obtained as a result that superhero movies can affect young people in two ways: positive and negative. Positive because of the values they convey: strength, courage, struggle and perseverance that are instilled through the characters, and negative because love for an icon on the screen can easily turn into fanaticism, and fanaticism often leads to the violence.es_ES
dc.description.abstractEl cine de superhéroes ha estado vigente a lo largo de la última década, sin embargo, su realidad ha traspasado la barrera de la ficción, lo cual influye directamente en el comportamiento de las personas que disfrutan observar éste tipo de contenidos, especialmente en los jóvenes, en quienes ha despertado un creciente interés y se sienten involucrados en lo que observan, ya sea, porque les gusta el personaje o porque directamente se siente identificados con él. El presente caso de estudio es un proyecto de tipo descriptivo que toma un enfoque mixto, es decir, herramientas cualitativas y cuantitativas, para dar respuesta al objetivo planteado, el cual se trata de: analizar la influencia del cine de superhéroes en los jóvenes de la ciudad de Babahoyo. A través del uso de técnicas como: revisiones bibliográficas, encuesta, entrevistas y Focus Group, se obtuvo como resultado que el cine de superhéroes puede afectar a los jóvenes de dos formas: positiva y negativa. Positiva por lo valores que transmiten: fuerza, valentía, lucha, perseverancia y que son inculcados por medio de los personajes, y negativa porque el amor hacia un ícono de la pantalla, puede transformarse fácilmente en fanatismo, y el fanatismo en muchas ocasiones conlleva a la violencia.es_ES
dc.format.extent44 p.es_ES
dc.language.isoeses_ES
dc.publisherBABAHOYO: UTB, 2022es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectCinees_ES
dc.subjectSuperhéroeses_ES
dc.subjectComportamientoes_ES
dc.subjectJóveneses_ES
dc.titleCine de superhéroes y el comportamiento de los jóvenes babahoyenseses_ES
dc.typebachelorThesises_ES


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