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Instagram, red social como plataforma publicitaria de programas televisivos matutinos de Variedades del Ecuador en el 2021
| dc.contributor.advisor | Salamea Limones, Zoila Victoria | |
| dc.contributor.author | Vera Peñafiel, Melany Sulay | |
| dc.date.accessioned | 2022-05-28T00:30:19Z | |
| dc.date.available | 2022-05-28T00:30:19Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11935 | |
| dc.description | In television media, when the arrival of social networks is presented, there has been a television viewing deficit, it is at this time that the media team creates more ways to reach the public and one of them is the creation of Instagram accounts. , here the traffic that is generated is totally instantaneous, here this platform is found as one of the important tools for the creation of advertising, because the volatility of positive response that is obtained in terms of the published content is determined in a favorable time and instant. The fact of reaching likes and generating views is sensational, but for television media in 2021 it will climb to another level, where marketing is the initiative to reach that level and this is how it reaches viewers through this network, with its advertising generates rating hosting more tuning for the channel, music, hashtags, creative content is used, as is known on Instagram which the same platform allows advertisements through the algorithm to increase or decrease. When advertising content is created in order to convey a need in people, the desire grows and this allows programs such as En contacto from the Ecuavisa television channel to have more viewers and users consume more those content provided by these media in their transmissions. This project aims to identify, through content analysis, the use of the Instagram platform as an advertising medium for the morning variety show En Contacto of the Ecuavisa channel, since television media are increasing, but not all are in the digital world, TC Television, Ecuavisa, RTS, among others, their programs create advertising formats to redirect their audience by focusing on news as well as entertainment. | es_ES |
| dc.description | In television media, when the arrival of social networks is presented, there has been a television viewing deficit, it is at this time that the media team creates more ways to reach the public and one of them is the creation of Instagram accounts. , here the traffic that is generated is totally instantaneous, here this platform is found as one of the important tools for the creation of advertising, because the volatility of positive response that is obtained in terms of the published content is determined in a favorable time and instant. The fact of reaching likes and generating views is sensational, but for television media in 2021 it will climb to another level, where marketing is the initiative to reach that level and this is how it reaches viewers through this network, with its advertising generates rating hosting more tuning for the channel, music, hashtags, creative content is used, as is known on Instagram which the same platform allows advertisements through the algorithm to increase or decrease. When advertising content is created in order to convey a need in people, the desire grows and this allows programs such as En contacto from the Ecuavisa television channel to have more viewers and users consume more those content provided by these media in their transmissions. This project aims to identify, through content analysis, the use of the Instagram platform as an advertising medium for the morning variety show En Contacto of the Ecuavisa channel, since television media are increasing, but not all are in the digital world, TC Television, Ecuavisa, RTS, among others, their programs create advertising formats to redirect their audience by focusing on news as well as entertainment. | es_ES |
| dc.description.abstract | En medios televisivos al presentarse la llegada de las redes sociales, se ha presentado un déficit de visualización televisiva, es en este momento donde el equipo de los medios crea más caminos para poder llegar al público y uno de ellos es la creación de cuentas en Instagram, aquí el tráfico que se genera es totalmente instantáneo, aquí se encuentra a esta plataforma como una de las herramienta importantes para la creación de publicidad, porque la volatilidad de respuesta positiva que se obtiene en cuanto al contenido publicado es determinado en un tiempo propicio e instantáneo. Es sensacional el hecho de alcanzar likes, y generar vistas, pero para los medios televisivos en 2021 escala otro nivel, donde el márquetin es la iniciativa para poder alcanzar ese nivel y aquí es como llega a los televidentes mediante esta red, con su publicidad se genera rating albergando más sintonía para el canal, se utiliza, músicas, hashtags, contenido creativo, como es de conocimiento en Instagram la cual la misma plataforma permite que las publicidades mediante el algoritmo permita que acrecenté o decrementé. Cuando se crea un contenido publicitario con el fin de transmitir una necesidad en las personas, el deseo crece y eso permite que en las publicidades que realice mediante Instagram los programas como lo es En contacto del canal televisivo Ecuavisa tengan más televidentes y usuarios consuman más aquellos contenidos que brindan estos medios en sus transmisiones. Este proyecto tiene como objetivo identificar mediante el análisis de contenido la utilización de la plataforma Instagram como medio publicitario para el programa matutino de variedades En Contacto del canal Ecuavisa, ya que medios televisivos van en incremento, pero no todos están en el mundo digital, TC Televisión, Ecuavisa, RTS, entre otros, sus programas crean formatos publicitarios para redirigir a su audiencia enfocándose en las noticias así mismo en el entretenimiento. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plataforma publicitaria | es_ES |
| dc.subject | es_ES | |
| dc.subject | Medios televisivos | es_ES |
| dc.title | Instagram, red social como plataforma publicitaria de programas televisivos matutinos de Variedades del Ecuador en el 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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