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Gestion de ventas en la boutique “juanita “de la ciudad de Babahoyo en el periodo 2020-2021
| dc.contributor.advisor | Terranova, Galo | |
| dc.contributor.author | Placencio Vera, Keily Magdalena | |
| dc.date.accessioned | 2022-05-23T03:47:01Z | |
| dc.date.available | 2022-05-23T03:47:01Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11784 | |
| dc.description | The general vision of this research work is about the sales management in the boutique Juanita, the research methodology that was used in the process of the elaboration of this case study is based on the descriptive type of research and used instruments such as the survey that was applied to customers, as well as the interview that was applied to the owner of the boutique. The general objective was to analyze the sales process of the Boutique "Juanita" in the city of Babahoyo, very relevant results were obtained as the non-compliance with the phases of an optimal sales process, by not making an adequate management of its customers, does not have an updated list and do not apply strategies to attract new customers, being necessary to design a new process that includes activities to generate higher sales, and provide adequate customer service. | es_ES |
| dc.description | The general vision of this research work is about the sales management in the boutique Juanita, the research methodology that was used in the process of the elaboration of this case study is based on the descriptive type of research and used instruments such as the survey that was applied to customers, as well as the interview that was applied to the owner of the boutique. The general objective was to analyze the sales process of the Boutique "Juanita" in the city of Babahoyo, very relevant results were obtained as the non-compliance with the phases of an optimal sales process, by not making an adequate management of its customers, does not have an updated list and do not apply strategies to attract new customers, being necessary to design a new process that includes activities to generate higher sales, and provide adequate customer service. | es_ES |
| dc.description.abstract | La visión general de este trabajo investigativo es sobre la gestión de ventas en la boutique Juanita, la metodología de investigación que se empleó en el proceso de la elaboración del presente estudio de caso se basa en el tipo de investigación descriptiva y se usaron los instrumentos como la encuesta que fue aplicado a los clientes, al igual que la entrevista que fue aplicada a la propietaria de la boutique. El objetivo general fue analizar el proceso de ventas de la Boutique “Juanita” de la ciudad de Babahoyo, se obtuvieron resultados muy relevantes como el no cumplimientos con las fases de un proceso de ventas óptimo, al no realizar una gestión adecuada de sus clientes, no dispone de un listado actualizado y no aplican estrategias para captación de nuevos clientes, siendo necesario diseñar un nuevo proceso que incluya actividades para generar mayores ventas, y brinde un adecuado servicio al cliente. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Producto | es_ES |
| dc.title | Gestion de ventas en la boutique “juanita “de la ciudad de Babahoyo en el periodo 2020-2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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