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Análisis de contenido del programa La Posta XXX. Caso Leónidas Iza
| dc.contributor.advisor | Lemos Beltrán, Daniel | |
| dc.contributor.author | Bajaña Amaiquema, Selene Jamilet | |
| dc.date.accessioned | 2022-05-23T02:41:14Z | |
| dc.date.available | 2022-05-23T02:41:14Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11777 | |
| dc.description | The present study was carried out with the objective of analyzing the content broadcast by the program "La Posta XXX" and its statements against the indigenous leader Leónidas Iza. The media reports for the masses, so the power they have and how highly influential they are is undeniable. Through an interview given by two journalists who have worked in both formats, the convergence between the digital and television media is revealed. In addition, a bibliographical research was carried out on the role of journalists, the influence of the media and the digital press, which makes it easier to know the different variables and relate them. Lastly, it was concluded that La Posta XXX, by spending so much time in the digital format, naturalized the use of colloquial language and when it passed to the television format, it did not limit itself in expressing itself, therefore, it caused damage to the integrity of the indigenous leader. Leonidas Iza. La Posta in its digital format is related to multiple events by using the popular lexicon in an exaggerated way and exceeding the independence of digital media. | es_ES |
| dc.description | The present study was carried out with the objective of analyzing the content broadcast by the program "La Posta XXX" and its statements against the indigenous leader Leónidas Iza. The media reports for the masses, so the power they have and how highly influential they are is undeniable. Through an interview given by two journalists who have worked in both formats, the convergence between the digital and television media is revealed. In addition, a bibliographical research was carried out on the role of journalists, the influence of the media and the digital press, which makes it easier to know the different variables and relate them. Lastly, it was concluded that La Posta XXX, by spending so much time in the digital format, naturalized the use of colloquial language and when it passed to the television format, it did not limit itself in expressing itself, therefore, it caused damage to the integrity of the indigenous leader. Leonidas Iza. La Posta in its digital format is related to multiple events by using the popular lexicon in an exaggerated way and exceeding the independence of digital media. | es_ES |
| dc.description.abstract | El presente estudio se realizó con el objetivo de analizar el contenido emitido por el programa “La Posta XXX” y sus declaraciones en contra del líder indígena Leónidas Iza. Los medios de comunicación informan para masas, por ello, es innegable el poder que tienen y lo altamente influenciable que son. A través de una entrevista otorgada por periodistas que han laborado en ambos formatos, se da a conocer la convergencia entre el medio digital y televisivo. Además, se efectuó una investigación bibliográfica sobre el rol de los periodistas, la influencia del medio y la prensa digital, lo cual facilita conocer las diferentes variables y relacionarlas. Por último, se llegó a la conclusión de que “La Posta XXX” al estar tanto tiempo en el formato digital naturalizó el uso del lenguaje coloquial y al cambiar de formato no se limitó al expresarse, por ende, causó daño a la integridad del líder indígena Leonidas Iza. La Posta en su formato digital se relaciona con múltiples eventos al utilizar de forma exagerada el léxico popular y extralimitar la independencia de los medios digitales. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Posta XXX | es_ES |
| dc.subject | El poder de los medios de comunicación | es_ES |
| dc.subject | Lenguaje de medios | es_ES |
| dc.subject | Formatos televisivos y digitales | es_ES |
| dc.title | Análisis de contenido del programa La Posta XXX. Caso Leónidas Iza | es_ES |
| dc.type | bachelorThesis | es_ES |
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