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Marketing para la empresa Lavamax en la ciudad de Babahoyo.
| dc.contributor.advisor | Miranda Mejía, Jorge Joffre | |
| dc.contributor.author | Guerra Zuñiga, Rominna Mariella | |
| dc.date.accessioned | 2022-05-22T06:01:15Z | |
| dc.date.available | 2022-05-22T06:01:15Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11756 | |
| dc.description | This study shows that digital marketing can contribute to improving the positioning of LAVAMAX in the city of Babahoyo, a company with activities related to the washing of garments from different households in the city, but despite the opportunities that At the present time, technology is provided, they still use traditional marketing in their advertising, which has caused the company to not have potential and loyal customers. To carry out the collection of data on the causes of the problem, a methodology of a described nature was applied, through the use of the survey technique aimed at owners and employees. This led to the conclusion that there is still a lack of knowledge about the proper management of digital strategies for the proper use of marketing, and that it is advisable for the staff to be immersed in this type of very useful issues when making decisions regarding the forms to position itself in the local market. Viable alternatives must be sought that ensure the profitability of the business and that it emerges over time and in the spaces where its presence has been defined, according to current needs. Therefore, the objective of this research focuses on identifying the incidence of digital marketing for the company LAVAMAX in the city of Babahoyo. | es_ES |
| dc.description | This study shows that digital marketing can contribute to improving the positioning of LAVAMAX in the city of Babahoyo, a company with activities related to the washing of garments from different households in the city, but despite the opportunities that At the present time, technology is provided, they still use traditional marketing in their advertising, which has caused the company to not have potential and loyal customers. To carry out the collection of data on the causes of the problem, a methodology of a described nature was applied, through the use of the survey technique aimed at owners and employees. This led to the conclusion that there is still a lack of knowledge about the proper management of digital strategies for the proper use of marketing, and that it is advisable for the staff to be immersed in this type of very useful issues when making decisions regarding the forms to position itself in the local market. Viable alternatives must be sought that ensure the profitability of the business and that it emerges over time and in the spaces where its presence has been defined, according to current needs. Therefore, the objective of this research focuses on identifying the incidence of digital marketing for the company LAVAMAX in the city of Babahoyo. | es_ES |
| dc.description.abstract | Este estudio muestra que el marketing digital puede contribuir a mejoras el posicionamiento de LAVAMAX en la ciudad de Babahoyo, una empresa con actividades relacionadas con el lavado de las prendas de vestir de los diferentes hogares de la ciudad, pero que a pesar de las oportunidades que en los actuales momentos brinda la tecnología aún siguen utilizando el marketing tradicional en su publicidad, lo que ha ocasionado que la empresa no cuente con clientes potenciales y fidelizados. Para llevar a cabo la recolección de datos sobre las causas del problema se aplicó una metodología de carácter descrito, mediante el uso de la técnica de la encuesta dirigida a propietarios y empleados. Esto llevo a la conclusión que aún existe desconocimiento sobre el manejo adecuado de estrategias digitales para el buen uso del marketing, y que es aconsejable que el personal este inmerso en este tipo de temas muy útiles a la hora de tomar decisiones en relación a las formas para posicionarse en el mercado local. Se deben buscar alternativas viables que aseguren la rentabilidad del negocio y que este surja a través del tiempo y en los espacios donde se haya definido su presencia, según las necesidades presentes. Por ello el objetivo de esta investigación se centra en identificar la incidencia del marketing digital para la empresa LAVAMAX en la ciudad de Babahoyo. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Digital | es_ES |
| dc.subject | Empresa | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | Marketing para la empresa Lavamax en la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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