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Gestión comercial y publicitaria de la copiadora Ubix en la ciudad de Babahoyo.
| dc.contributor.advisor | Miranda Mejía, Jorge Joffre | |
| dc.contributor.author | Gudiño Valencia, Katiuska Lizbeth | |
| dc.date.accessioned | 2022-05-22T05:53:30Z | |
| dc.date.available | 2022-05-22T05:53:30Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11755 | |
| dc.description | The external communication of companies is basically focused on two main elements: advertising and the sales process, so it is necessary for institutions to develop effective procedures to present their offers to the market, attract customers and thus be able to market their products or services. In this case study, the objective is to analyze the commercial and advertising management of the Ubix Copiadora in the city of Babahoyo, because the business registers a low level of sales due to the lack of innovation in its processes, which does not allow providing good customer service, due to the absence of digital channels to inform or create good relationships with consumers. The explanatory methodology was useful, developing a survey directed to Babahoyense consumers and an interview with the owner of the establishment, with this it was obtained that the advertising tactics are obsolete in the new normality, likewise the commercial procedures have remained constant and customers have not been provided with other means to make quotations or even orders for any work they require. It is deduced that the Ubix Copier with the improvement of the commercial and advertising management, can gain the preference of the public by adding more value to the service and innovating its internal processes, since the consumers would thus have greater simplicity to know the offers, be informed of the payment methods and satisfy their purchasing needs. | es_ES |
| dc.description | The external communication of companies is basically focused on two main elements: advertising and the sales process, so it is necessary for institutions to develop effective procedures to present their offers to the market, attract customers and thus be able to market their products or services. In this case study, the objective is to analyze the commercial and advertising management of the Ubix Copiadora in the city of Babahoyo, because the business registers a low level of sales due to the lack of innovation in its processes, which does not allow providing good customer service, due to the absence of digital channels to inform or create good relationships with consumers. The explanatory methodology was useful, developing a survey directed to Babahoyense consumers and an interview with the owner of the establishment, with this it was obtained that the advertising tactics are obsolete in the new normality, likewise the commercial procedures have remained constant and customers have not been provided with other means to make quotations or even orders for any work they require. It is deduced that the Ubix Copier with the improvement of the commercial and advertising management, can gain the preference of the public by adding more value to the service and innovating its internal processes, since the consumers would thus have greater simplicity to know the offers, be informed of the payment methods and satisfy their purchasing needs. | es_ES |
| dc.description.abstract | La comunicación externa de las empresas, se enfoca básicamente en dos elementos principales que son la parte publicitaria, y el proceso de venta, de este modo es necesario que las instituciones desarrollen procedimientos efectivos para presentar sus ofertas al mercado, captar clientes y así, poder comercializar sus productos o servicios.En el presente estudio de caso, se tiene como objetivo analizar la gestión comercial y publicitaria de la Copiadora Ubix de la ciudad de Babahoyo, debido a que el negocio registra un bajo nivel de ventas por la falta de innovación en sus procesos, lo que no permite brindar un buen servicio al cliente, debido a la ausencia de canales digitales para informar o crear buenas relaciones con los consumidores. Se dio utilidad a la metodología explicativa, desarrollando una encuesta dirigida a los consumidores babahoyenses y una entrevista al propietario del establecimiento, con ello se obtuvo que las tácticas de publicidad resultan obsoletas en la nueva normalidad, así mismo los procedimientos comerciales se han mantenido constantes y a los clientes no se les ha facilitado otros medios para hacer cotizaciones o incluso pedidos de algún trabajo que requieran. Se deduce que la Copiadora Ubix con la mejora de la gestión comercial y publicitaria, puede ganar la preferencia del público agregando más valor al servicio e innovando sus procesos internos, ya que los consumidores así tendrían mayor simplicidad para conocer las ofertas, informarse de las modalidades de pago y satisfacer sus necesidades de compra. | es_ES |
| dc.format.extent | 42 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión Comercial Y Publicitaria | es_ES |
| dc.subject | Presentación De Ofertas | es_ES |
| dc.subject | Comunicación Externa | es_ES |
| dc.subject | Innovación Empresarial | es_ES |
| dc.subject | Procedimientos Comerciales | es_ES |
| dc.title | Gestión comercial y publicitaria de la copiadora Ubix en la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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