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Atención al cliente en la ferretería Marianita de la parroquia Febres Cordero
| dc.contributor.advisor | Encalada Tenorio, Georgina | |
| dc.contributor.author | Acosta Vergara, María Mercedes | |
| dc.date.accessioned | 2022-05-20T19:48:02Z | |
| dc.date.available | 2022-05-20T19:48:02Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11698 | |
| dc.description | In the present realization of the case study it must be stated that this indication is of Vital importance since it will be possible to identify the importance of customer service in the Marianita theory tower of the Febres Cordero parish so that the general objective is the determine how customer service influences the profitability of the Marianita hardware store in the Febres Cordero parish Since the problem presented is that currently the existing interaction between customers and the staff working in said hardware store is not adequate enough So that those who acquire a good or service feel satisfied with the attention, as a reference, a survey is carried out in which various factors are identified, such as the capacity of the hardware store staff as well as the empathy they generate. with customers followed by how important it is to listen to customers and finally how important they are using strategies for sales. So that in terms of obtaining results according to the application of the survey, it can be identified that the majority of the staff that works in said hardware store is not fully trained to provide customer service efficiently, which is why it is culminated. stating that there are countless shortcomings in terms of administrative management and customer service by the staff that works in that place, making an interaction between customers and them ineffective | es_ES |
| dc.description | In the present realization of the case study it must be stated that this indication is of Vital importance since it will be possible to identify the importance of customer service in the Marianita theory tower of the Febres Cordero parish so that the general objective is the determine how customer service influences the profitability of the Marianita hardware store in the Febres Cordero parish Since the problem presented is that currently the existing interaction between customers and the staff working in said hardware store is not adequate enough So that those who acquire a good or service feel satisfied with the attention, as a reference, a survey is carried out in which various factors are identified, such as the capacity of the hardware store staff as well as the empathy they generate. with customers followed by how important it is to listen to customers and finally how important they are using strategies for sales. So that in terms of obtaining results according to the application of the survey, it can be identified that the majority of the staff that works in said hardware store is not fully trained to provide customer service efficiently, which is why it is culminated. stating that there are countless shortcomings in terms of administrative management and customer service by the staff that works in that place, making an interaction between customers and them ineffective | es_ES |
| dc.description.abstract | En el presente realización del estudio de caso se debe manifestar que está indicación es de Vital importancia ya que se podrá identificar la importancia acerca de la atención al cliente en la torre teoría Marianita de la parroquia Febres Cordero de manera que se posee como objetivo general el determinar Cómo influye la atención al cliente en la rentabilidad de la ferretería Marianita de la parroquia Febres Cordero Ya que la problemática presentada es que en la actualidad la interacción existente por parte de los clientes y el personal que trabaja en dicha ferretería no es lo suficientemente adecuada para que Quiénes adquieran un bien o servicio se sientan satisfechos con la atención coma de manera referencial se realiza la aplicación de una encuesta en la que se identifica en diversos factores Como por ejemplo la capacidad del personal de la ferretería al igual que la empatía que generen con los clientes seguido de lo importante que es escuchar a los clientes y finalmente lo importante que son el uso de estrategias para las ventas. De manera que en cuanto a la obtención de resultados según la aplicación de la encuesta se puede identificar qué en su mayoría el personal que labora en dicha ferretería no se encuentra totalmente capacitado para brindar una atención al cliente de manera eficiente es por ello que se culmina manifestando que existen un sinnúmero de falencias en cuanto a la gestión administrativa y atención al cliente por parte del personal que labora en ese lugar haciendo ineficaz una interacción entre los clientes y ellos. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención Al Cliente | es_ES |
| dc.subject | Importancia De La Atención Al Cliente | es_ES |
| dc.subject | Atención Al Cliente En Ferretería Marianita | es_ES |
| dc.title | Atención al cliente en la ferretería Marianita de la parroquia Febres Cordero | es_ES |
| dc.type | bachelorThesis | es_ES |
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