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Servicio al cliente en la distribuidora Propaz de la ciudad de Babahoyo.
| dc.contributor.advisor | Nivela Icaza, José | |
| dc.contributor.author | Rodríguez Moncada, Jackson Alexander | |
| dc.date.accessioned | 2022-04-23T01:30:28Z | |
| dc.date.available | 2022-04-23T01:30:28Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11259 | |
| dc.description | The present case of La Distribuidora PROPAZ, reflects that due to a series of problems that the entity presents when studying customer service. Factors such as lack of staff commitment, poor communication, unpleasant customer service, among others, call the organization into question, making its goals every day totally difficult to achieve, and turning competing companies into rivals that could alter its presence in the market. Customer Service is the main objective for the constant growth of the company, due to the fact that it attends to the complaints, suggestions and opinions of the clients. In the distributor, consumers are not satisfied with the treatment received by the employees of the place, the attitudes that these usually make customers uncomfortable, the waiting times are usually very long and the lack of knowledge of several workers makes it even more complicated the purchase process. All the information exposed in this case study was collected through the study tool that was the survey, directed both to the users and to the collaborators of the Propaz Distributor; Starting from a general analysis, the deficient existence of the service provided to the client is corroborated for different reasons that were exposed in this investigation. | es_ES |
| dc.description | The present case of La Distribuidora PROPAZ, reflects that due to a series of problems that the entity presents when studying customer service. Factors such as lack of staff commitment, poor communication, unpleasant customer service, among others, call the organization into question, making its goals every day totally difficult to achieve, and turning competing companies into rivals that could alter its presence in the market. Customer Service is the main objective for the constant growth of the company, due to the fact that it attends to the complaints, suggestions and opinions of the clients. In the distributor, consumers are not satisfied with the treatment received by the employees of the place, the attitudes that these usually make customers uncomfortable, the waiting times are usually very long and the lack of knowledge of several workers makes it even more complicated the purchase process. All the information exposed in this case study was collected through the study tool that was the survey, directed both to the users and to the collaborators of the Propaz Distributor; Starting from a general analysis, the deficient existence of the service provided to the client is corroborated for different reasons that were exposed in this investigation. | es_ES |
| dc.description.abstract | El presente caso de estudio de La Distribuidora PROPAZ, refleja que debido a una serie de problemas que presenta la entidad en cuanto a la atención al cliente. Los factores como; la falta de compromiso del personal, comunicación deficiente, atención al cliente poco agradable entre otros, ponen en tela de juicio a la organización, logrando que sus metas cada día sean totalmente difíciles de lograr, volviendo a las empresas competidoras en rivales que podrían alterar su presencia en el mercado. El Servicio al Cliente, es el principal objetivo para el crecimiento constante de la empresa, debido a que atiende las quejas, sugerencias y opiniones de los clientes. En la distribuidora, los consumidores, no están conforme con el trato recibido por los empleados del lugar, las actitudes que estos ofrecen suelen incomodar a los clientes, los tiempos de espera suelen ser muy prolongados y la falta de conocimiento de varios trabajadores vuelve aún más complicado el proceso de compra. Toda la información expuesta en este estudio de caso fue recolectada por medio de la herramienta de estudio que fue la encuesta, dirigida tanto a los usuarios como a los colaboradores de la Distribuidora Propaz; partiendo de un análisis general, se corrobora la existencia deficiente del servicio brindado al cliente por diferentes motivos que fueron expuestos en esta investigación. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Servicio al cliente | es_ES |
| dc.subject | Consumidor | es_ES |
| dc.subject | Mercado | es_ES |
| dc.subject | Competencia | es_ES |
| dc.title | Servicio al cliente en la distribuidora Propaz de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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