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Estrategias de posicionamiento en el almacén Artefacta del cantón Babahoyo
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Filian Izquierdo, Kevin Ariel | |
| dc.date.accessioned | 2022-04-22T19:00:20Z | |
| dc.date.available | 2022-04-22T19:00:20Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11252 | |
| dc.description | For the present investigation, the topic Positioning Strategies in the Artefacta Cantón Babahoyo Warehouse was chosen, because it is of vital importance that a company has established strategies, and thus solve the problems that arose in the investigation such as inadequate customer service and the lack of implementation of positioning strategies, which leads to the competition taking advantage. Therefore, the objective of this work is to develop positioning strategies that can keep the company within the white line market, being competent in the face of the aggressive competition that is being presented, therefore correctly serving customers in the Artefacta store and explaining to them why this should be the best option for the purchase of your appliances. The theoretical foundations are clearly established, and the methodology used was qualitative and quantitative, these help to determine the perception that the company has within this market, the descriptive method was used because it works on real facts and its main advantage is to give a precise interpretation. Because it collects data, this method helps collect relevant information. Therefore, the conclusions highlight the importance that companies have positioning strategies for customer loyalty and that they provide adequate attention, so that these same customers recommend more customers and thus be able to retagin them. | es_ES |
| dc.description | For the present investigation, the topic Positioning Strategies in the Artefacta Cantón Babahoyo Warehouse was chosen, because it is of vital importance that a company has established strategies, and thus solve the problems that arose in the investigation such as inadequate customer service and the lack of implementation of positioning strategies, which leads to the competition taking advantage. Therefore, the objective of this work is to develop positioning strategies that can keep the company within the white line market, being competent in the face of the aggressive competition that is being presented, therefore correctly serving customers in the Artefacta store and explaining to them why this should be the best option for the purchase of your appliances. The theoretical foundations are clearly established, and the methodology used was qualitative and quantitative, these help to determine the perception that the company has within this market, the descriptive method was used because it works on real facts and its main advantage is to give a precise interpretation. Because it collects data, this method helps collect relevant information. Therefore, the conclusions highlight the importance that companies have positioning strategies for customer loyalty and that they provide adequate attention, so that these same customers recommend more customers and thus be able to retagin them. | es_ES |
| dc.description.abstract | Para la presente investigación se escogió el tema Estrategias de posicionamiento en el Almacén Artefacta Cantón Babahoyo, debido a que es de vital importancia que una empresa tenga estrategias establecidas, y así solucionar las problemáticas que se presentaron en la investigación como la inadecuada atención al cliente y la falta de implementación de estrategias de posicionamiento, lo que conlleva a que la competencia pueda sacar ventajas de aquellas falencias. Por lo tanto el objetivo de este trabajo es desarrollar estrategias de posicionamiento que puedan mantener a la empresa dentro del mercado de línea blanca siendo esta competente ante la competencia agresiva que se está presentando, por consiguiente atender correctamente a los clientes en la tienda Artefacta y explicarles por qué esta debe ser la mejor opción para la compra de sus electrodomésticos. Los fundamentos teóricos están claramente establecidos en la investigación, y la metodología usada fue cualitativa y cuantitativa ya que estos ayudan a determinar la percepción tiene la empresa dentro del mercado , se usó el método descriptivo porque trabaja sobre hechos reales y su principal ventaja es dar una interpretación precisa porque recopila datos, este método ayuda a recopilar información relevante. Finalmente en las conclusiones se destaca la importancia de que las empresas tengan estrategias de posicionamiento adecuadas a sus necesidades empresariales y que brinden una excelente atención a los clientes para que estos mismos clientes recomienden a más personas y así poder retenerlos. | es_ES |
| dc.format.extent | 24 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Empresas | es_ES |
| dc.subject | Ventaja competitiva | es_ES |
| dc.title | Estrategias de posicionamiento en el almacén Artefacta del cantón Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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