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Servicio al cliente en la lubricadora y lavadora Black Door de La Ciudad de Babahoyo.
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Medina Flores, Byron Rodrigo | |
| dc.date.accessioned | 2022-04-18T21:30:14Z | |
| dc.date.available | 2022-04-18T21:30:14Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11203 | |
| dc.description | The present case study was developed with the objective of knowing the factors that affect customer satisfaction in the Black Door lubricator and washing machine in the city of Babahoyo, for which the qualitative methodology was used, which aims to describe and analyze the culture and behavior of human beings and their groups from the perspective of the researcher. The type of descriptive research was also used, which allows the characteristics of a population or phenomenon to be analyzed without knowing the relationships between them. For the present work, a survey technique was applied that allowed collecting primary information from the customers of the Black Door lubricator and washing machine through a structured questionnaire that was developed for this purpose. This case study is related to the research subline of the trade career "Marketing and commercialization", the administrators of the premises had all the predisposition to provide the necessary information, as well as the active participation of the clients when answering the respective questionnaire. | es_ES |
| dc.description | The present case study was developed with the objective of knowing the factors that affect customer satisfaction in the Black Door lubricator and washing machine in the city of Babahoyo, for which the qualitative methodology was used, which aims to describe and analyze the culture and behavior of human beings and their groups from the perspective of the researcher. The type of descriptive research was also used, which allows the characteristics of a population or phenomenon to be analyzed without knowing the relationships between them. For the present work, a survey technique was applied that allowed collecting primary information from the customers of the Black Door lubricator and washing machine through a structured questionnaire that was developed for this purpose. This case study is related to the research subline of the trade career "Marketing and commercialization", the administrators of the premises had all the predisposition to provide the necessary information, as well as the active participation of the clients when answering the respective questionnaire. | es_ES |
| dc.description.abstract | El presente estudio de caso se desarrolló con el objetivo de conocer los factores que inciden en la satisfacción al cliente en la lubricadora y lavadora Black Door de la ciudad de Babahoyo para lo cual se usó la metodología cualitativa la cual tiene como objetivo describir y analizar la cultura y el comportamiento de los seres humanos y sus grupos desde la perspectiva del investigador. También se utilizó el tipo de investigación descriptivo que permite analiza las características de una población o fenómeno sin entrar a conocer las relaciones entre ellas. Para el presente trabajo se aplicó una técnica de encuesta que permitió recopilar información primaria de los clientes de la lubricadora y lavadora Black Door mediante un cuestionario estructurado que se desarrolló para el efecto. Este estudio de caso tiene relación con la sublínea de investigación de la carrera de comercio “Marketing y comercialización”, los administradores del local tuvieron toda la predisposición para brindar la información necesaria, así como la activa participación de los clientes al responder el respectivo cuestionario. | es_ES |
| dc.format.extent | 22 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Lubricadora | es_ES |
| dc.subject | Experiencia | es_ES |
| dc.subject | Calidad | es_ES |
| dc.title | Servicio al cliente en la lubricadora y lavadora Black Door de La Ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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