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Estrategias de marketing del Comercial "Me Lo Llevo Ec" del Cantón Jujan.
| dc.contributor.advisor | Caicedo Flores, Jorge José | |
| dc.contributor.author | Bajaña Piguave, Alexander Patricio | |
| dc.date.accessioned | 2022-04-17T22:18:51Z | |
| dc.date.available | 2022-04-17T22:18:51Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11157 | |
| dc.description | This case study is developed in the commercial ME LO LLEVO EC located in the canton Alfredo Baquerizo Moreno (Jujan), dedicated to the retail sale of clothing for men and women, as well as accessories and fragrances of American origin. Since it started on October 21, 2020, it is considered a young micro-enterprise with aspirations to develop locally and nationally, the same one that has been affected due to the lack of knowledge of the owners about the implication of the strategies. marketing for the efficient development of sales in the local. In this sense, the objectives of the research seek to analyze the marketing strategies developed in the commercial and in the same way determine marketing strategies to increase its sales. The methods used in the research include the analytical-synthetic since it performs an analysis of the problem to establish the need for marketing strategies to improve sales in the commercial, the descriptive one that allows identifying the elements, characteristics and factors related to marketing strategies and the documentary where all the information is compiled under the truthful support of several authors of books, scientific journals and theses related to marketing. Through the use of interview techniques and surveys, it is concluded that the commercial must work in the application of strategies according to the marketing of the 4'P that determines strategies in accordance with the product, price, place and promotion in order to improve microenterprise income. | es_ES |
| dc.description | This case study is developed in the commercial ME LO LLEVO EC located in the canton Alfredo Baquerizo Moreno (Jujan), dedicated to the retail sale of clothing for men and women, as well as accessories and fragrances of American origin. Since it started on October 21, 2020, it is considered a young micro-enterprise with aspirations to develop locally and nationally, the same one that has been affected due to the lack of knowledge of the owners about the implication of the strategies. marketing for the efficient development of sales in the local. In this sense, the objectives of the research seek to analyze the marketing strategies developed in the commercial and in the same way determine marketing strategies to increase its sales. The methods used in the research include the analytical-synthetic since it performs an analysis of the problem to establish the need for marketing strategies to improve sales in the commercial, the descriptive one that allows identifying the elements, characteristics and factors related to marketing strategies and the documentary where all the information is compiled under the truthful support of several authors of books, scientific journals and theses related to marketing. Through the use of interview techniques and surveys, it is concluded that the commercial must work in the application of strategies according to the marketing of the 4'P that determines strategies in accordance with the product, price, place and promotion in order to improve microenterprise income. | es_ES |
| dc.description.abstract | El presente caso de estudio se desarrolla en el comercial ME LO LLEVO EC ubicado en el cantón Alfredo Baquerizo Moreno (Jujan), dedicado a la venta al por menor de vestimentas para demás y caballeros, así como accesorios y fragancias de origen americano. Dado que comprende sus inicios el 21 de octubre del 2020, es considerada una microempresa joven con aspiraciones de desarrollarse a nivel local y nacional, la misma que se ha visto afectada a causa de la falta de conocimientos de los propietarios sobre la implicación de las estrategias de marketing para el desarrollo eficiente de las ventas en el local. En este sentido, los objetivos de la investigación busca analizar las estrategias de marketing desarrolladas en el comercial y del mismo modo determinar estrategias de marketing para incrementar las ventas del mismo. Los métodos utilizados en la investigación lo comprende el analítico-sintético puesto que realiza un análisis de la problemática para establecer la necesidad de las estrategias de marketing para el mejoramiento de las ventas en el comercial, el descriptivo que permite identificar los elementos, características y factores relacionados a las estrategias de marketing y el documental donde se recopila toda la información bajo el sustento veraz de varios autores de los libros, revistas científicas y tesis relacionadas al marketing. Mediante el uso de las técnicas de la entrevista y encuestas, se concluye que el comercial debe trabajar en la aplicación de estrategias acorde al marketing de las 4´P que determina estrategias en conformidad del producto, precio, plaza y promoción para de esta manera mejorar los ingresos de la microempresa. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Microempresa | es_ES |
| dc.subject | Ingresos | es_ES |
| dc.title | Estrategias de marketing del Comercial "Me Lo Llevo Ec" del Cantón Jujan. | es_ES |
| dc.type | bachelorThesis | es_ES |
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