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Análisis de la gestión administrativa de la Playita San Cristobal y su incidencia en el desarrollo turístico del cantón Quevedo, año 2021
| dc.contributor.advisor | Arturo Peñafiel, Gonzalo | |
| dc.contributor.author | Flores Estrella, Ronny Scott | |
| dc.date.accessioned | 2021-12-10T17:54:08Z | |
| dc.date.available | 2021-12-10T17:54:08Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11094 | |
| dc.description | This research work seeks to propose a strategy for tourism management services and products offered by the San Cristobal beach in the canton of Quevedo, whose main objective is to promote our city with quality and diversify through natural resources or tourist attractions that we have. This research work began with the development of the theoretical foundation, for which a search was conducted in the different sources available, to achieve the correct definition and from there start with the development of the case. In chapter one, the proposal of the importance of a tourism administration which would seek to improve the tourism development of this sector that would improve the influx of visitors in the canton, which will contribute to solve the problems, through applicable strategies, achieving to capture the interest of national and local tourists. Chapter two contains the interviews with the owner of the place where several results and proposed solutions are detailed, as well as the conclusions and recommendations pertinent to the research. The purpose of this project is that thanks to a good administration the tourist promotion in the san Cristobal beach is a contribution to the tourism of the Canton Quevedo, because when promoting the sites with which it counts in an adequate way, with a well directed promotion through different means, focused to achieve the increase of the affluence of visitors being the population the main beneficiary through the economic resources that are obtained from the tourist activity. | es_ES |
| dc.description | This research work seeks to propose a strategy for tourism management services and products offered by the San Cristobal beach in the canton of Quevedo, whose main objective is to promote our city with quality and diversify through natural resources or tourist attractions that we have. This research work began with the development of the theoretical foundation, for which a search was conducted in the different sources available, to achieve the correct definition and from there start with the development of the case. In chapter one, the proposal of the importance of a tourism administration which would seek to improve the tourism development of this sector that would improve the influx of visitors in the canton, which will contribute to solve the problems, through applicable strategies, achieving to capture the interest of national and local tourists. Chapter two contains the interviews with the owner of the place where several results and proposed solutions are detailed, as well as the conclusions and recommendations pertinent to the research. The purpose of this project is that thanks to a good administration the tourist promotion in the san Cristobal beach is a contribution to the tourism of the Canton Quevedo, because when promoting the sites with which it counts in an adequate way, with a well directed promotion through different means, focused to achieve the increase of the affluence of visitors being the population the main beneficiary through the economic resources that are obtained from the tourist activity. | es_ES |
| dc.description.abstract | El presente trabajo investigativo busca plantear una estrategia de administración turística en servicios y productos que oferta la playita san Cristóbal en el cantón Quevedo , cuyo principal objetivo es promocionar a nuestra ciudad con calidad y que se diversifique por medio de los recursos o atractivos naturales turísticos que poseemos. Este trabajo investigativo se inició con el desarrollo de la fundamentación teórica, para lo cual se realizó una búsqueda en las diferentes fuentes disponibles, para lograr la definición correcta y a partir de allí empezar con el desarrollo del caso. En el capítulo uno se puntualiza la propuesta de la importancia de una administración turística la cual buscaría mejorar el desarrollo turístico de este sector que permita mejorar la afluencia de visitantes en el Cantón, la misma que contribuirá a solucionar los problemas, mediante estrategias aplicables, alcanzando captar el interés en los turistas nacionales y locales. En el capítulo dos constan las entrevistas realizadas al dueño del lugar donde se detalla varios resultados y soluciones planteadas, además constan las conclusiones y recomendaciones pertinentes a la investigación. La finalidad de este proyecto es que se busca a que gracias a una buena administración la promoción turística en la playita san Cristóbal sea un aporte al turismo del Cantón Quevedo, pues al promover los sitios con los que cuenta de forma adecuada, con una promoción bien dirigida a través de diferentes medios, enfocados a lograr el incremento de la afluencia de visitantes siendo la población la principal beneficiada a través de los recursos económicos que se obtengan de la actividad turística. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión administrativa | es_ES |
| dc.subject | Análisis | es_ES |
| dc.subject | Desarrollo turístico | es_ES |
| dc.title | Análisis de la gestión administrativa de la Playita San Cristobal y su incidencia en el desarrollo turístico del cantón Quevedo, año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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