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Análisis de la promoción digital de sitios turísticos del cantón Quevedo, año 2021
| dc.contributor.advisor | Carranza Patiño, Helen | |
| dc.contributor.author | Calderón Veas, Ariana Thais | |
| dc.date.accessioned | 2021-12-09T20:40:22Z | |
| dc.date.available | 2021-12-09T20:40:22Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11063 | |
| dc.description | The present investigation called Analysis of the digital promotion of tourist sites of the Quevedo canton, presents specific information on the evolution of the development of tourist sites for promotion purposes, this that from the pandemic is consolidated in the virtual or digital way. Its main achievement was to determine an evolutionary analysis of tourism development, how the sites and attractions were consolidated from the diagnosis, evaluation, implementation and preparation for their promotion. In addition to the analysis with direct observation of the scope of networks and digital platforms in the publications, data and reports on the visit of the national program and the structure of a digital App that is built with the services and products existing in the locality. Quevedo has resources and products, these in turn have evolved in their promotion, currently this analysis allows us to assess the experiences determined in the cantonal reality of Quevedo in the tourism field. | es_ES |
| dc.description | The present investigation called Analysis of the digital promotion of tourist sites of the Quevedo canton, presents specific information on the evolution of the development of tourist sites for promotion purposes, this that from the pandemic is consolidated in the virtual or digital way. Its main achievement was to determine an evolutionary analysis of tourism development, how the sites and attractions were consolidated from the diagnosis, evaluation, implementation and preparation for their promotion. In addition to the analysis with direct observation of the scope of networks and digital platforms in the publications, data and reports on the visit of the national program and the structure of a digital App that is built with the services and products existing in the locality. Quevedo has resources and products, these in turn have evolved in their promotion, currently this analysis allows us to assess the experiences determined in the cantonal reality of Quevedo in the tourism field. | es_ES |
| dc.description.abstract | La presente investigación denominada Análisis de la promoción digital de sitios turísticos del cantón Quevedo, presenta información específica sobre la evolución del desarrollo de sitios turísticos con fines de promoción, esto que a partir de la pandemia se consolida en la vía virtual o digital. Su principal logro fue determinar un análisis evolutivo del desarrollo turístico, como los sitios y atractivos fueron consolidándose desde el diagnóstico, evaluación, implantación y preparación para la promoción de los mismos. Además del análisis con observación directa de los alcances de redes y plataformas digitales en las publicaciones, datos e informes sobre la visita de programa nacionales y la estructura de una App digital que se construye con los servicios y productos existentes en la localidad. Quevedo cuenta con recursos y productos, estos a su vez han ido evolucionando en su promoción, actualmente este análisis permite valorar las experiencias determinadas en la realidad cantonal de Quevedo en el ámbito turístico. | es_ES |
| dc.format.extent | 20 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Promoción digital | es_ES |
| dc.subject | Atractivos turísticos | es_ES |
| dc.subject | Recursos y productos turísticos | es_ES |
| dc.title | Análisis de la promoción digital de sitios turísticos del cantón Quevedo, año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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