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Influencia de la modalidad virtual en los medios de comunicación del cantón Quevedo, durante la pandemia 2020-2021
| dc.contributor.advisor | Aragundi García, Luis Iván | |
| dc.contributor.author | Carrasco Macías, Delia | |
| dc.date.accessioned | 2021-12-07T19:54:17Z | |
| dc.date.available | 2021-12-07T19:54:17Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11045 | |
| dc.description | This research was carried out in the city of Quevedo with the aim of determining the influence of the virtual modality in the media of the Quevedo canton, during the pandemic. The media during the pandemic, due to the virus that the world has been subjected to in the last year, has proven to be very important for everyone. Traditional and digital media have played a role in mass communication, with television, radio and digital newspapers being the main sources of information, which has left traditional newspapers in a difficult economic situation because it is normally used on the street. In the first months of containment, they had almost zero sales, which forced them to migrate to digitization, which made them generate a strong increase in sales, in this way they should be able to demonstrate the importance of mediation between the media. communication and society. However, the democracy of information and the ease of sharing your opinion generates an information situation that leads to false news that only serves to confuse the population because they define the behavior of many people. This is a big problem as a member of this society as we are adapting to this new reality. To counteract the spread of this erroneous information, some social networks have been innovated, such as Facebook, so that in this way they regain the reliability that was affected at the beginning of the pandemic and today, but to a lesser extent. level. At this point, no one can ignore that the pandemic does not exclusively comprise a health crisis, but is what the social sciences describe as a “total social fact”, in the sense that it shakes up all social relations, and shocks the population. integrity of actors, institutions and values. This reality of isolation is an exceptional event that has caused the transformation to new models of life, new consumption habits, and specifically, new forms of consumption of the information media, as well as hobbies, entertainment and culture. Thus, communication with the public, with direct users within the sanitary system, schools and other actors, essential during a public health emergency to achieve ownership of anyone, keeping people properly informed so that it does not cause disorder. of an uninformed and incommunicado society. | es_ES |
| dc.description | This research was carried out in the city of Quevedo with the aim of determining the influence of the virtual modality in the media of the Quevedo canton, during the pandemic. The media during the pandemic, due to the virus that the world has been subjected to in the last year, has proven to be very important for everyone. Traditional and digital media have played a role in mass communication, with television, radio and digital newspapers being the main sources of information, which has left traditional newspapers in a difficult economic situation because it is normally used on the street. In the first months of containment, they had almost zero sales, which forced them to migrate to digitization, which made them generate a strong increase in sales, in this way they should be able to demonstrate the importance of mediation between the media. communication and society. However, the democracy of information and the ease of sharing your opinion generates an information situation that leads to false news that only serves to confuse the population because they define the behavior of many people. This is a big problem as a member of this society as we are adapting to this new reality. To counteract the spread of this erroneous information, some social networks have been innovated, such as Facebook, so that in this way they regain the reliability that was affected at the beginning of the pandemic and today, but to a lesser extent. level. At this point, no one can ignore that the pandemic does not exclusively comprise a health crisis, but is what the social sciences describe as a “total social fact”, in the sense that it shakes up all social relations, and shocks the population. integrity of actors, institutions and values. This reality of isolation is an exceptional event that has caused the transformation to new models of life, new consumption habits, and specifically, new forms of consumption of the information media, as well as hobbies, entertainment and culture. Thus, communication with the public, with direct users within the sanitary system, schools and other actors, essential during a public health emergency to achieve ownership of anyone, keeping people properly informed so that it does not cause disorder. of an uninformed and incommunicado society. | es_ES |
| dc.description.abstract | La presente investigación se la elaboró en la ciudad de Quevedo con el objetivo de determinar la influencia de la modalidad virtual en los medios de comunicación del cantón Quevedo, durante la pandemia. Los medios de comunicación durante la pandemia, debido al virus al que ha sido sometido el mundo durante el último año, han demostrado ser muy importantes para todos. Los medios tradicionales y digitales han desempeñado un papel en el reporte de masas, siendo la televisión, la radio y periódicos digitales las principales fuentes de información, lo que ha dejado a los periódicos tradicionales en una situación económica difícil porque normalmente se utiliza en la calle. En los primeros meses de contención, tuvieron casi cero ventas, lo que los obligó a migrar a la digitalización lo que les hizo generar un fuerte aumento en las ventas, de esta manera deben ser capaz de demostrar la importancia de la mediación entre los medios de comunicación y la sociedad. Sin embargo, la democracia de la información y la facilidad para compartir su opinión genera una situación informativa que conduce a noticias falsas que solo sirven para confundir a la población porque definen el comportamiento de muchas personas. Esto es un gran problema como miembro de esta sociedad ya que nos estamos adaptando a esta nueva realidad. Para contrarrestar la propagación de esa información errónea algunas redes sociales se han innovado como es el caso de Facebook, para que de esa forma vuelva a obtener la confiabilidad que se vio afectada en los inicios de la pandemia y en la actualidad, pero en un menor nivel. A estas alturas, ya nadie puede desconocer que la pandemia no comprende exclusivamente una crisis sanitaria, sino es lo que las ciencias sociales califican como “hecho social total”, en el sentido de que agita el conjunto de las relaciones sociales, y conmociona a la integridad de los actores, de las instituciones y de los valores. Esta realidad de aislamiento es un suceso excepcional que ha ocasionado la transformación a nuevos modelos de vida, nuevos hábitos de consumo, y en específico, nuevas formas de consumo de los medios de información, así como del pasatiempo, del entretenimiento y de la cultura. Siendo así la comunicación con el público, con los usuarios directos dentro del sistema salubre, las escuelas y otros actores, esencial durante una emergencia de salud pública para lograr poseer el dominio de cualquiera, manteniendo a las personas informadas apropiadamente para que no ocasione el desorden de una sociedad desinformada e incomunicada. | es_ES |
| dc.format.extent | 25 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación | es_ES |
| dc.subject | Pandemia | es_ES |
| dc.subject | Medios tradicionales | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.title | Influencia de la modalidad virtual en los medios de comunicación del cantón Quevedo, durante la pandemia 2020-2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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