Mostrar el registro sencillo del ítem
Impacto de las relaciones públicas y su incidencia en la imagen Corporativa de Gobierno Autónomo Descentralizado Municipal del cantón Quevedo año 2021
| dc.contributor.advisor | Aragundi García, Luis Ivan | |
| dc.contributor.author | Rodas Elaje, Genesis Valentina | |
| dc.date.accessioned | 2021-12-07T16:59:41Z | |
| dc.date.available | 2021-12-07T16:59:41Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11043 | |
| dc.description | Public Relations within a company play a very important role, taking care of the image, resolving conflicts, informing about the activities carried out by the company and maintaining a good relationship between the company and the public; It is essential that every company builds trust with the audience in order to communicate strategically about its activities. The corporate image is not only a visual identity that is presented to the audience, it is the perception that the public has about the company, it makes it easier for the person to identify themselves and to recognize the company with simple words or images, identifying with the company and creating emotional bonds, especially the security that the company gives to each of its clients The Municipal Autonomous Decentralized Government of the Quevedo Canton has a Public Relations Department where those in charge are at the forefront of creating effective links with Quevedeña citizens, creating the necessary trust and offering effective communication services to the community; To know if the work carried out by the Public Relations department in relation to the Corporate Image and communication is effective and reliable, surveys will be carried out where we will appreciate the perception of the audience who will be the Quevedeña population and it will be possible to observe how and where it should be carried out changes in strategic communication by the Municipal GAD in order to carry out efficient and reliable work. | es_ES |
| dc.description | Public Relations within a company play a very important role, taking care of the image, resolving conflicts, informing about the activities carried out by the company and maintaining a good relationship between the company and the public; It is essential that every company builds trust with the audience in order to communicate strategically about its activities. The corporate image is not only a visual identity that is presented to the audience, it is the perception that the public has about the company, it makes it easier for the person to identify themselves and to recognize the company with simple words or images, identifying with the company and creating emotional bonds, especially the security that the company gives to each of its clients The Municipal Autonomous Decentralized Government of the Quevedo Canton has a Public Relations Department where those in charge are at the forefront of creating effective links with Quevedeña citizens, creating the necessary trust and offering effective communication services to the community; To know if the work carried out by the Public Relations department in relation to the Corporate Image and communication is effective and reliable, surveys will be carried out where we will appreciate the perception of the audience who will be the Quevedeña population and it will be possible to observe how and where it should be carried out changes in strategic communication by the Municipal GAD in order to carry out efficient and reliable work. | es_ES |
| dc.description.abstract | Las Relaciones Públicas dentro de una empresa cumplen un papel muy importante, cuidar la imagen, resolver conflictos, informar sobre las actividades realizadas por la empresa y mantener una buena relación entre la empresa y el público; es fundamental que toda empresa genere confianza con la audiencia para así poder comunicar de forma estratégica sobre sus actividades. La imagen corporativa no solo es una identidad visual que se presenta a la audiencia, es la percepción que tienen el público sobre la empresa, facilita que la persona se identifique y pueda reconocer a la empresa con simples palabras o imágenes, identificándose con la empresa y creando vínculos emocionales, sobre todo la seguridad que la empresa da a cada uno de sus clientes. El Gobierno Autónomo Descentralizado Municipal del Cantón Quevedo cuenta con el Departamento de Relaciones Públicas donde los encargados están a la vanguardia de crear vínculos efectivos con la ciudadanía Quevedeña, crear la confianza necesaria y ofrecer servicio de comunicación efectivos a la comunidad; para saber si el trabajo que realiza el departamento de Relaciones Públicas en relación con la Imagen Corporativa y la comunicación es efectiva y confiable se realizará encuestas donde apreciaremos la percepción de la audiencia quienes serán la población Quevedeña y se podrá observar cómo y dónde se deberá realizar cambios en la comunicación estratégica por parte del GAD Municipal para así poder cumplir con trabajo eficaz y confiable. | es_ES |
| dc.format.extent | 48 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Relaciones públicas | es_ES |
| dc.subject | Imagen corporativa | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.title | Impacto de las relaciones públicas y su incidencia en la imagen Corporativa de Gobierno Autónomo Descentralizado Municipal del cantón Quevedo año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador