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Análisis comunicacional de las relaciones públicas del GAD Quevedo, y su incidencia habitantes de la Parroquia San Cristóbal Sector Cooperativa Abdón Calderón del cantón Quevedo en al año 2021
| dc.contributor.advisor | Bustamante Piguave, Enrique | |
| dc.contributor.author | Vanoni Reyes, Erika Mariana | |
| dc.date.accessioned | 2021-12-06T22:14:06Z | |
| dc.date.available | 2021-12-06T22:14:06Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11018 | |
| dc.description | Politics and democracy constitute great elements of today's society, for them it is essential that there is a good harmony that generates peace and security, considering these factors it is necessary to investigate the public relations that the inhabitants of the San Cristóbal parish have in the sector of the Abdón Calderón cooperatives of the Quevedo canton, with the authorities of the cantonal Gad, The municipal Gad of the Quevedo canton is a public administrative entity that plans, controls and executes for the welfare of the citizens, as a non-profit administrative entity must have a corporate communication plan because through that information is transmitted to internal staff and external citizens and in this way to establish an empathy between both, said communication must be dynamic, planned and concrete. It is necessary for the researcher to deepen and apply their knowledge allowing to establish methods and strategies with the aim of having excellent internal and external communication, counting on the weakness of the municipal Gad that empirically applies the media in this way. Citizens will benefit by improving their public relations with the municipal Gad since the two need each other for the development of social progress. | es_ES |
| dc.description | Politics and democracy constitute great elements of today's society, for them it is essential that there is a good harmony that generates peace and security, considering these factors it is necessary to investigate the public relations that the inhabitants of the San Cristóbal parish have in the sector of the Abdón Calderón cooperatives of the Quevedo canton, with the authorities of the cantonal Gad, The municipal Gad of the Quevedo canton is a public administrative entity that plans, controls and executes for the welfare of the citizens, as a non-profit administrative entity must have a corporate communication plan because through that information is transmitted to internal staff and external citizens and in this way to establish an empathy between both, said communication must be dynamic, planned and concrete. It is necessary for the researcher to deepen and apply their knowledge allowing to establish methods and strategies with the aim of having excellent internal and external communication, counting on the weakness of the municipal Gad that empirically applies the media in this way. Citizens will benefit by improving their public relations with the municipal Gad since the two need each other for the development of social progress. | es_ES |
| dc.description.abstract | La política y la democracia constituyen grandes elementos de la sociedad actual, por ellos es indispensable que exista una buena armonía que genere paz y seguridad, considerando estos factores es necesario indagar en las relaciones publica que tienen los habitantes de la parroquia San Cristóbal del sector de la cooperativas Abdón Calderón del cantón Quevedo, con las autoridades del Gad cantonal, El Gad municipal del cantón Quevedo es una entidad pública administrativa que planifica, controla y ejecuta para el bienestar de la ciudadanía, como entidad administrativa sin fines de lucro debe contar con un plan de comunicación corporativo porque a través de aquello se transmiten información al personal interno y a la ciudadanía externos y de esta manera lograr establecer una empatía entre ambos dicha comunicación debe ser dinámica, planificada y concreta. Es necesario que el investigador profundice y aplique sus conocimientos permitiendo establecer métodos y estrategias con el objetivo de tener una excelente comunicación tanto interna y externa, contando con la debilidad que tiene el Gad municipal que aplica de manera empírica los medios de comunicación de esta manera se beneficiaran los ciudadanos mejorando sus relaciones públicas con el Gad municipal ya que entre ambos se necesitan mutuamente para el desarrollo del progresos social. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Análisis comunicacional | es_ES |
| dc.subject | Relaciones públicas | es_ES |
| dc.subject | Incidencia habitantes | es_ES |
| dc.title | Análisis comunicacional de las relaciones públicas del GAD Quevedo, y su incidencia habitantes de la Parroquia San Cristóbal Sector Cooperativa Abdón Calderón del cantón Quevedo en al año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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