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Análisis comparativo de contenidos audiovisuales entre netflix y la television por cable y su recepción social en los estudiantes del 8vo semestre Comunicación Social de la Universidad Técnica de Babahoyo Ext- Quevedo
| dc.contributor.advisor | Urquiza Mendoza, Liliana Ivette | |
| dc.contributor.author | Jimenez Castellano, Julissa Azucena | |
| dc.date.accessioned | 2021-12-06T21:19:33Z | |
| dc.date.available | 2021-12-06T21:19:33Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11010 | |
| dc.description | This Final Degree Project is analyzed through a study on the growth of Netflix, which is a company that provides a video-on-demand service and is available in more than 190 countries. A diagnosis of the situation is established to identify the competitive advantage of the Netflix and cable television company. Netflix follows an internal and external analysis in which a diagnosis of the situation is carried out and also studies a competitive advantage of both companies. To develop this research and measure the satisfaction perceived by the client, it has been taken as the main objective to carefully analyze each of its study processes and propose improvements for an adequate level of client satisfaction, it was necessary to apply some methods and techniques in order to For the research to have key foundations to support said study, it was necessary to apply indicators to properly analyze whether customers were feeling satisfied with the service they receive from the company, with the sole purpose of making the customer feel like the person More importantly, within this research, techniques such as the survey have been used, which provide greater emphasis on research since it is the starting point for development, in such a way that these are the events that the research throws up made to clients of the cable television company and Netflix. | es_ES |
| dc.description | This Final Degree Project is analyzed through a study on the growth of Netflix, which is a company that provides a video-on-demand service and is available in more than 190 countries. A diagnosis of the situation is established to identify the competitive advantage of the Netflix and cable television company. Netflix follows an internal and external analysis in which a diagnosis of the situation is carried out and also studies a competitive advantage of both companies. To develop this research and measure the satisfaction perceived by the client, it has been taken as the main objective to carefully analyze each of its study processes and propose improvements for an adequate level of client satisfaction, it was necessary to apply some methods and techniques in order to For the research to have key foundations to support said study, it was necessary to apply indicators to properly analyze whether customers were feeling satisfied with the service they receive from the company, with the sole purpose of making the customer feel like the person More importantly, within this research, techniques such as the survey have been used, which provide greater emphasis on research since it is the starting point for development, in such a way that these are the events that the research throws up made to clients of the cable television company and Netflix. | es_ES |
| dc.description.abstract | El presente Trabajo de Fin de Grado por medio de un estudio se analiza sobre el crecimiento de Netflix que es una empresa que presta un servicio de vídeo bajo demanda y está disponible en más de 190 países. Se establece un diagnóstico de la situación para identificar la ventaja competitiva de la empresa de NETFLIX y la televisión por cable. NETFLIX sigue un análisis interno y externo en el que se opera un diagnóstico de la situación y además estudia una ventaja competitiva de ambas empresas. Para desarrollar esta investigación y medir la satisfacción percibida por el cliente se ha tomado como principal objetivo analizar cuidadosamente cada uno de sus procesos de estudio y proponer mejoras para un adecuado nivel de satisfacción de los clientes, fue necesario aplicar algunos métodos y técnicas con el fin de que la investigación tenga fundamentos claves para la sustentación de dicho estudio, fue necesario aplicar indicadores para analizar adecuadamente si los clientes estaban sintiéndose conforme con el servicio que reciben de la empresa, con el único fin de hacer que el cliente se sienta como la persona más importante, dentro de esta investigación se ha procedido a la utilización de técnicas como la encuesta, la cual brindo mayor énfasis en la investigación ya que es el punto de partida para el desarrollo, de tal manera que estos son los acontecimientos que arroja la investigación realizada a los clientes de la empresa de televisión por cable y de NETFLIX. | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de crecimiento | es_ES |
| dc.subject | Ventaja competitiva | es_ES |
| dc.subject | Expansión | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.title | Análisis comparativo de contenidos audiovisuales entre netflix y la television por cable y su recepción social en los estudiantes del 8vo semestre Comunicación Social de la Universidad Técnica de Babahoyo Ext- Quevedo | es_ES |
| dc.type | bachelorThesis | es_ES |
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