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Análisis de comportamiento de la audiencia de la Fan Page Mi Babahoyo
| dc.contributor.advisor | Sánchez Vidal, Carlos | |
| dc.contributor.author | Guerrero Cortez, Lisbeth Carolina | |
| dc.date.accessioned | 2021-12-01T22:00:41Z | |
| dc.date.available | 2021-12-01T22:00:41Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10962 | |
| dc.description | Currently social networks are an important part in the lives of human beings so that influence the behavior of users, their attitude according to what they consume in different digital media bringing with them their codes of action. Therefore, it is intended to analyze the behavior of the audience of the fan page "Mi Babahoyo", the importance of running this topic is because there are several users who change their actions and get very different patterns of behavior than the one they have personally compared to the one they reflect on the internet, mainly in social networks. The research was analyzed through the qualitative method, which was used as a technique direct observation, survey and focus group to collect data to determine the objective of the research. The fan page "Mi Babahoyo" turns out to be a very consumed media mainly by the citizens of Riosense being this incentivizing sensationalism to its followers. | es_ES |
| dc.description | Currently social networks are an important part in the lives of human beings so that influence the behavior of users, their attitude according to what they consume in different digital media bringing with them their codes of action. Therefore, it is intended to analyze the behavior of the audience of the fan page "Mi Babahoyo", the importance of running this topic is because there are several users who change their actions and get very different patterns of behavior than the one they have personally compared to the one they reflect on the internet, mainly in social networks. The research was analyzed through the qualitative method, which was used as a technique direct observation, survey and focus group to collect data to determine the objective of the research. The fan page "Mi Babahoyo" turns out to be a very consumed media mainly by the citizens of Riosense being this incentivizing sensationalism to its followers. | es_ES |
| dc.description.abstract | Actualmente las redes sociales forman una parte importante en la vida de los seres humanos de modo que influyen en el comportamiento de los usuarios, la actitud de ellos de acuerdo a lo que consumen en los diferentes medios digitales trayendo consigo sus códigos de actuación. Por ello se pretende analizar el comportamiento de la audiencia de la fan page “Mi Babahoyo”, la importancia de ejecutar este tema es debido a que hay varios usuarios que cambian sus actuaciones y obtienen patrones de conducta muy diferente a la que tienen personalmente en comparación con la que reflejan en internet, principalmente en las redes sociales. La investigación se analizó por medio del método cualitativo, la cual se utilizó como técnica la observación directa, la encuesta y grupo focal para recolectar datos para determinar el objetivo de la investigación. La fan page “Mi Babahoyo” resulta ser un medio muy consumido principalmente por los ciudadanos Riosense siendo este incentivando al sensacionalismo a sus seguidores. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comportamiento | es_ES |
| dc.subject | Audiencia | es_ES |
| dc.subject | es_ES | |
| dc.subject | Fan page | es_ES |
| dc.title | Análisis de comportamiento de la audiencia de la Fan Page Mi Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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