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Relaciones públicas y su aporte en el desarrollo organizacional de la corporación Ateneo S.A., de la ciudad de Babahoyo
| dc.contributor.advisor | Galarza Bravo, Francisco | |
| dc.contributor.author | Tamayo Aguilar, Daniela María | |
| dc.date.accessioned | 2021-11-24T22:14:28Z | |
| dc.date.available | 2021-11-24T22:14:28Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10710 | |
| dc.description | This case study is aimed at analyzing the contribution of Public Relations in the Organizational Development of Ateneo Corporation, starting from the problems presented within the institution, continuing with the theory that supports the research, and then concluding with proposals of feasible solutions to the problem detected. The subject is of great interest since in these times of globalization and technological boom, public relations are essential to achieve success; through strategies, planning, efficient management of communications and dissemination through face-to-face meetings and in addition to the use of digital media, which in turn will benefit the organizational development of the corporation. Likewise, descriptive research allows the presentation of the most relevant topics of each variable that allow a more in-depth analysis of the current situation of the corporation, taking sources from scientific consultations. However, it was necessary to apply an interview with open questions to the administrative staff of the institution, in order to collect the relevant information based on the opinions expressed. In this interview, the usefulness of public relations to grow significantly and achieve effective organizational development was highlighted. For this reason, this research has highlighted the problems surrounding the implementation of current strategies regarding public relations, which must be perfected to increase their audience. | es_ES |
| dc.description | This case study is aimed at analyzing the contribution of Public Relations in the Organizational Development of Ateneo Corporation, starting from the problems presented within the institution, continuing with the theory that supports the research, and then concluding with proposals of feasible solutions to the problem detected. The subject is of great interest since in these times of globalization and technological boom, public relations are essential to achieve success; through strategies, planning, efficient management of communications and dissemination through face-to-face meetings and in addition to the use of digital media, which in turn will benefit the organizational development of the corporation. Likewise, descriptive research allows the presentation of the most relevant topics of each variable that allow a more in-depth analysis of the current situation of the corporation, taking sources from scientific consultations. However, it was necessary to apply an interview with open questions to the administrative staff of the institution, in order to collect the relevant information based on the opinions expressed. In this interview, the usefulness of public relations to grow significantly and achieve effective organizational development was highlighted. For this reason, this research has highlighted the problems surrounding the implementation of current strategies regarding public relations, which must be perfected to increase their audience. | es_ES |
| dc.description.abstract | El presente estudio de caso se encuentra encaminado a analizar el aporte de las Relaciones Públicas en el Desarrollo Organizacional de la Corporación Ateneo S.A., partiendo desde la problemática presentada dentro de la institución, continuando con la teoría que respalda la investigación, para luego concluir con propuestas de soluciones factibles ante la problemática detectada. El tema resulta de gran interés puesto que en estos tiempos de globalización y auge tecnológico las relaciones públicas son indispensables para conseguir éxito; mediante estrategias, planificaciones, eficiente gestión de las comunicaciones y difusión a través de reuniones presenciales y además de la utilización de medios digitales, que a su vez beneficiará al desarrollo organizacional de la corporación. Asimismo, la investigación descriptiva permite la presentación de los temas más relevantes de cada variable que permiten analizar más a fondo la situación actual de la corporación, tomando fuentes de consultas científicas. No obstante, resultó necesario aplicar una entrevista con preguntas abiertas al personal administrativo de la institución, para así recabar la información pertinente en base a las opiniones vertidas. En dicha entrevista se destacó la utilidad de las relaciones públicas para crecer significativamente y alcanzar un desarrollo organizacional eficaz. Por tal motivo, la presente investigación ha evidenciado la problemática en torno a la implementación de estrategias actuales referente a las relaciones públicas, que deben ser perfeccionadas para incrementar su audiencia. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Relaciones públicas | es_ES |
| dc.subject | Desarrollo organizacional | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.title | Relaciones públicas y su aporte en el desarrollo organizacional de la corporación Ateneo S.A., de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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