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Comunicación estratégica y su incidencia en los procesos administrativos de los empleados de la empresa agricolarisa del cantón Palenque
| dc.contributor.advisor | Gomez Villalba, Daniel | |
| dc.contributor.author | Macias Moreira, Mayber Maribel | |
| dc.date.accessioned | 2021-11-24T17:26:15Z | |
| dc.date.available | 2021-11-24T17:26:15Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10685 | |
| dc.description | The development of this research is aimed at identifying how strategic communication affects the administrative processes of the employees of the company "Agricolarisa" of the Palenque canton. This company is dedicated exclusively to the purchase and production of bananas, the sale of the production is transferred in box or in bulk, it maintains direct agreements with Veconsa, Samiya, Inalecsa and Life food product. The problems observed in this company are based on the deficient communication that they maintain within it, as well as the failure to comply with the stages of the administrative process. For the development of the research, the type of descriptive study was used in such a way that it allowed us to describe each of the most important characteristics of the problem, in addition, the technique that was used was the survey with a bank of 8 questions applied to the 6 company employees and oriented to collect relevant information for the analysis and interpretation of the most relevant findings. Based on those carried out in the research, it can be mentioned that communication in a company is one of the fundamental keys to believe its success and growth, the administrative management processes that are applied in the "Agricolarisa" company must improve in order to achieve the objectives that are set. | es_ES |
| dc.description | The development of this research is aimed at identifying how strategic communication affects the administrative processes of the employees of the company "Agricolarisa" of the Palenque canton. This company is dedicated exclusively to the purchase and production of bananas, the sale of the production is transferred in box or in bulk, it maintains direct agreements with Veconsa, Samiya, Inalecsa and Life food product. The problems observed in this company are based on the deficient communication that they maintain within it, as well as the failure to comply with the stages of the administrative process. For the development of the research, the type of descriptive study was used in such a way that it allowed us to describe each of the most important characteristics of the problem, in addition, the technique that was used was the survey with a bank of 8 questions applied to the 6 company employees and oriented to collect relevant information for the analysis and interpretation of the most relevant findings. Based on those carried out in the research, it can be mentioned that communication in a company is one of the fundamental keys to believe its success and growth, the administrative management processes that are applied in the "Agricolarisa" company must improve in order to achieve the objectives that are set. | es_ES |
| dc.description.abstract | El desarrollo de esta investigación se orienta a identificar cómo incide la comunicación estratégica en los procesos administrativos de los empleados de la empresa “Agricolarisa” del cantón Palenque. Esta empresa se dedica exclusivamente a la compra y producción de Plátano, la venta de la producción es trasladada en caja o al granel, mantiene convenios directos con Veconsa, Samiya, Inalecsa y Life food product. La problemática observada en esta empresa se basa en la deficiente comunicación que mantienen dentro de ella, asi mismo el incumplimiento de las etapas del proceso administrativo. Para el desarrollo de la investigación se utilizó el tipo de estudio descriptivo de tal manera que nos permitió describir cada una de las características mas importantes de la problemática, además, la técnica que se utilizó fue la encuesta con un banco de 8 preguntas aplicadas a los 6 colaboradores de la empresa y orientadas para recopilar información pertinente para el análisis e interpretación de los hallazgos con mayor relevancia. En base a los realizado en la investigación se puede mencionar que la comunicación en una empresa es una de las claves fundamentales para creer el éxito y crecimiento de la misma, los procesos de gestión administrativa que se aplican en la empresa “Agricolarisa” deben de mejorar para poder alcanzar los objetivos que se planteen. | es_ES |
| dc.format.extent | 22 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación | es_ES |
| dc.subject | Procesos administrativos | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Toma de decisiones | es_ES |
| dc.title | Comunicación estratégica y su incidencia en los procesos administrativos de los empleados de la empresa agricolarisa del cantón Palenque | es_ES |
| dc.type | bachelorThesis | es_ES |
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