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Actividades socio-económicas y los aliados estratégicos en el turismo
| dc.contributor.advisor | Izurieta Puente, Electra Maricela | |
| dc.contributor.author | Zuñiga Mayorga, Jazminia Eilee | |
| dc.date.accessioned | 2021-11-24T15:05:57Z | |
| dc.date.available | 2021-11-24T15:05:57Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10659 | |
| dc.description | The paralysis of the tourism sector due to the pandemic caused great economic losses in the country, families without sources of income, totally desolate tourist sectors, temporary and permanent closure of many businesses, all this generating great concerns in the tourism sector. With the arrival of the vaccine from several international pharmaceutical companies, tourism began to reactivate little by little, not with the same intensity as before, but with a 50% influx of tourists, reactivating the economy of the tourism sector in our country. The objective of this investigative work is to make known the socioeconomic activities and strategic allies in tourism. The techniques applied in the collection of information were the descriptive and quantitative methods for convenience, applying the online survey using the 5-question questionnaire as an instrument. With the help of the SSE (Social and Solidarity Economy), citizens can obtain ideas or seek new ways to generate income by obtaining marketing strategies from said organization, seeking a collective economy with all those who participate in it. Strategic allies provide the tourism sector with all the help they require to increase their income, and facilitate the process of serving tourists, such as science, technology and innovation that are necessary tools not to say essential in the century that we are living, all this in order to provide a quality service and that the tourist's stay is full and pleasant. | es_ES |
| dc.description | The paralysis of the tourism sector due to the pandemic caused great economic losses in the country, families without sources of income, totally desolate tourist sectors, temporary and permanent closure of many businesses, all this generating great concerns in the tourism sector. With the arrival of the vaccine from several international pharmaceutical companies, tourism began to reactivate little by little, not with the same intensity as before, but with a 50% influx of tourists, reactivating the economy of the tourism sector in our country. The objective of this investigative work is to make known the socioeconomic activities and strategic allies in tourism. The techniques applied in the collection of information were the descriptive and quantitative methods for convenience, applying the online survey using the 5-question questionnaire as an instrument. With the help of the SSE (Social and Solidarity Economy), citizens can obtain ideas or seek new ways to generate income by obtaining marketing strategies from said organization, seeking a collective economy with all those who participate in it. Strategic allies provide the tourism sector with all the help they require to increase their income, and facilitate the process of serving tourists, such as science, technology and innovation that are necessary tools not to say essential in the century that we are living, all this in order to provide a quality service and that the tourist's stay is full and pleasant. | es_ES |
| dc.description.abstract | La paralización del sector turístico debido a la pandemia ocasiono grandes pérdidas económicas en el país, familias sin fuentes de ingreso, sectores turísticos totalmente desolados, cierre temporal y permanente de muchos negocios, todo esto generando grandes preocupaciones en el sector turístico. Con la llegada de la vacuna de varias farmacéuticas internacionales se empezó a reactivar poco a poco el turismo no con la misma intensidad de antes, pero si con un 50% de afluencia de turistas reactivando la economía del sector turístico de nuestro país. El objetivo de este trabajo investigativo es dar a conocer las actividades socioeconómicas y los aliados estratégicos en el turismo. Las técnicas aplicadas en la recopilación de información se realizó los métodos descriptivo y cuantitativo por conveniencia, aplicando la encuesta online utilizando como instrumento el cuestionario de 5 preguntas. Con la ayuda de la ESS (Economía social y solidaria) los ciudadanos pueden obtener ideas o buscar nuevas formas de generar ingresos obteniendo estrategias de mercadeo por parte dicha organización buscando una economía colectiva con todos los que en ella participan. Los aliados estratégicos brindan al sector turísticos toda la ayuda que estos requieran para aumentar sus ingresos, y faciliten el proceso de atención a los turistas, como ciencia, tecnología e innovación que son herramientas necesarias para no decir indispensables en el siglo que estamos viviendo, todo esto con la finalidad de brindar un servicio de calidad y que la estancia del turista sea plena y placentera. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Economía | es_ES |
| dc.subject | Aliados estratégicos | es_ES |
| dc.subject | Ciencia, tecnología | es_ES |
| dc.subject | Innovación | es_ES |
| dc.title | Actividades socio-económicas y los aliados estratégicos en el turismo | es_ES |
| dc.type | bachelorThesis | es_ES |
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