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Estrategias del marketing digital en redes sociales para el desarrollo del agroturismo en la Provincia de los Ríos
| dc.contributor.advisor | Candell Saldarreaga, Ana María | |
| dc.contributor.author | Torres Monserrate, Johanna Yomira | |
| dc.date.accessioned | 2021-11-24T14:34:31Z | |
| dc.date.available | 2021-11-24T14:34:31Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10654 | |
| dc.description | Through this case study, which has as its main objective what are the digital marketing strategies in social networks that allow the development of agrotourism in the province of Los Ríos With this research, what is sought is to help with innovative strategies that allow highlighting the potential that the province of Los Ríos has in the agro-tourism aspect, due to the great diversity of flora and fauna, which each one of the agro-tourism farms of the province. It is necessary to make the most of the different tourist sites where agrotourism is practiced in the corner of the province, in addition to caring for and preserving the environment. Through digital marketing strategies, which are very important when informing tourists of the diversity of tourist sites they can visit within the province and have direct contact with the environment, thus obtaining an unforgettable experience. In addition, in this case study different research methods were used to obtain information from primary sources of the development of agrotourism in the province of Los Ríos, obtaining as a result different digital marketing strategies through social networks, which provides a benefit to agrotourism. Concluding that agritourism is a viable alternative that allows generating good economic income, in addition to allowing direct contact with nature, for this reason we must take advantage of the fact that the province of Los Ríos has a diversity of tourist sites, which has an incredible flora and fauna in which the activity can be carried out, if this is promoted correctly through the different digital marketing strategies, a greater influx of tourists will be achieved in the destinations where agrotourism is practiced | es_ES |
| dc.description | Through this case study, which has as its main objective what are the digital marketing strategies in social networks that allow the development of agrotourism in the province of Los Ríos With this research, what is sought is to help with innovative strategies that allow highlighting the potential that the province of Los Ríos has in the agro-tourism aspect, due to the great diversity of flora and fauna, which each one of the agro-tourism farms of the province. It is necessary to make the most of the different tourist sites where agrotourism is practiced in the corner of the province, in addition to caring for and preserving the environment. Through digital marketing strategies, which are very important when informing tourists of the diversity of tourist sites they can visit within the province and have direct contact with the environment, thus obtaining an unforgettable experience. In addition, in this case study different research methods were used to obtain information from primary sources of the development of agrotourism in the province of Los Ríos, obtaining as a result different digital marketing strategies through social networks, which provides a benefit to agrotourism. Concluding that agritourism is a viable alternative that allows generating good economic income, in addition to allowing direct contact with nature, for this reason we must take advantage of the fact that the province of Los Ríos has a diversity of tourist sites, which has an incredible flora and fauna in which the activity can be carried out, if this is promoted correctly through the different digital marketing strategies, a greater influx of tourists will be achieved in the destinations where agrotourism is practiced | es_ES |
| dc.description.abstract | A través de este estudio de caso, el cual tiene como objetivo principal cuáles son las estrategias del marketing digital en las redes sociales que permiten el desarrollo del agroturismo en la provincia de Los Ríos Con esta investigación lo que se busca es ayudar con innovadoras estrategias que permitan resaltar el potencial que tiene la provincia de Los Ríos en el aspecto agro turístico, debido a la gran diversidad de flora y fauna, que cuentan cada una de las haciendas agro turísticas de la provincia. Es necesario aprovechar al máximo los diferentes sitios turísticos donde se practica el agroturismo en rincón de la provincia, además de cuidar y preservar el medio ambiente. Mediante las estrategias de marketing digital, las cuales son muy importantes al momento de informar a los turistas la diversidad de sitios turísticos a los que pueden visitar dentro de la provincia y tener un contacto directo con el medio ambiente, obteniendo así una experiencia inolvidable. Además, en el presente estudio de caso se utilizaron diferentes métodos de investigación para poder obtener una información de fuentes primarias del desarrollo del agroturismo de la provincia de Los Ríos, obteniendo como resultado diferentes estrategias de marketing digital mediante las redes sociales, lo que aporta un beneficio al agroturismo. Concluyendo que el agroturismo es una alternativa viable que permite generar buenos ingresos económicos, además de permitir tener contacto directo con la naturaleza, por tal razón debemos aprovechar que la provincia de Los Ríos consta con una diversidad de sitios turísticos, los cuales consta con una increíble flora y fauna en los que se puede realizar la actividad, si este se promueve de manera correcta a través de las diferentes estrategias de marketing digital se logrará una mayor afluencia de turistas en los destinos donde se practica el agroturismo. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Desarrollo agro turístico | es_ES |
| dc.title | Estrategias del marketing digital en redes sociales para el desarrollo del agroturismo en la Provincia de los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
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