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La feria de la cosecha del maíz como estrategia de promoción turística del cantón Ventanas
| dc.contributor.advisor | Castro Molina, Nelly Esther | |
| dc.contributor.author | Miranda Molineros, Michael Joel | |
| dc.date.accessioned | 2021-11-23T20:45:53Z | |
| dc.date.available | 2021-11-23T20:45:53Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10641 | |
| dc.description | This research will analyze the Tourism promotion strategy of the corn harvest fair of the Ventanas canton, Los Ríos province, the promotion strategies are of the utmost importance in this way it will help the development of tourism in a finished place relying on tourism marketing It is possible to promote this type of fairs that are traditional for the Canton Ventanas, the objective of this research is to identify the tourist promotion strategies for the corn harvest fair of the Canton Ventanas in order to motivate the inhabitants of the canton and its surroundings to participate in this event that provides economic income to the canton by attracting many tourists. The case study has the following research methodology such as quantitative and qualitative, applying descriptive and exploratory methods, the survey was implemented with 120 people and an interview, the use of bibliographic documentary research was applied in which relevant information was obtained. Regarding the strategies to be used to promote the window corn fair, it is concluded that it is important to maintain a constant dialogue with the authorities involved in this fair so that they apply new promotion strategies that maintain constant innovation in accordance with the new trends in the world, today are social networks since it is at its peak to implement it through videos of influencers advertising, in this way the visit of tourists to the cantón Ventanas will rise significantly. | es_ES |
| dc.description | This research will analyze the Tourism promotion strategy of the corn harvest fair of the Ventanas canton, Los Ríos province, the promotion strategies are of the utmost importance in this way it will help the development of tourism in a finished place relying on tourism marketing It is possible to promote this type of fairs that are traditional for the Canton Ventanas, the objective of this research is to identify the tourist promotion strategies for the corn harvest fair of the Canton Ventanas in order to motivate the inhabitants of the canton and its surroundings to participate in this event that provides economic income to the canton by attracting many tourists. The case study has the following research methodology such as quantitative and qualitative, applying descriptive and exploratory methods, the survey was implemented with 120 people and an interview, the use of bibliographic documentary research was applied in which relevant information was obtained. Regarding the strategies to be used to promote the window corn fair, it is concluded that it is important to maintain a constant dialogue with the authorities involved in this fair so that they apply new promotion strategies that maintain constant innovation in accordance with the new trends in the world, today are social networks since it is at its peak to implement it through videos of influencers advertising, in this way the visit of tourists to the cantón Ventanas will rise significantly. | es_ES |
| dc.description.abstract | La presente investigación analizara las estrategias de promoción turística de la feria de la cosecha del maíz del cantón Ventanas provincia de los Ríos, las estrategias de promoción son de suma importancia de esta manera ayudará al desarrollo del turismo de un terminado lugar apoyándose en el marketing turístico se puede promocionar este tipo de ferias que son tradicionales para el cantón Ventanas, el objetivo de esta investigación es identificar las estrategias de promoción turística para la feria de la cosecha del maíz del cantón Ventanas con el fin de motivar a los habitantes del cantón y sus alrededores hacer partícipe de este evento que aporta ingresos económico al cantón al atraer muchos turistas. El estudio de caso posee la siguiente metodología de investigación como la de carácter cuantitativo y cualitativo aplicándole los métodos descriptivo y exploratorio se implementó la encuesta a 120 personas y una entrevista, se aplicó el uso de la investigación documental bibliográfica en la que se consiguió información relevante acerca de las estrategias a utilizar para la promoción las feria del maíz de Ventanas, se finaliza que es importante mantener un constante dialogo con las autoridades involucradas en esta feria para que apliquen nuevas estrategias de promoción que se mantengan en una constante innovación de acorde a las nuevas tendencias del mundo, hoy en día son las redes sociales ya que se encuentra en su mayor auge implementarla a través de videos de influencers publicidades, de esta manera se elevara significativamente la visita de turistas al cantón Ventanas. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo Cultural | es_ES |
| dc.subject | Promoción turísticas | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | , Feria del maíz | es_ES |
| dc.title | La feria de la cosecha del maíz como estrategia de promoción turística del cantón Ventanas | es_ES |
| dc.type | bachelorThesis | es_ES |
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