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Estrategias de marketing turístico de los recursos naturales de la parroquia Febres Cordero
| dc.contributor.advisor | Caneppa Munoz, Cecilia Isabel | |
| dc.contributor.author | Castillo Sovenis, Darlin Josue | |
| dc.date.accessioned | 2021-11-23T19:38:22Z | |
| dc.date.available | 2021-11-23T19:38:22Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10634 | |
| dc.description | The tourist promotion of a place or attraction has a positive influence so that they can generate attraction in tourists. Therefore, it is necessary to carry out an analysis that allows us to know the tastes and preferences of the inhabitants when it comes to enhancing the resources of the area. This research seeks to establish tourism marketing strategies that contribute to the promotion of natural resources in the Febres Cordero parish, since it was possible to identify that tourism in this area is underdeveloped and one of the factors that influences the low presence of visitors is the lack of promotion by the competent authorities. Through the use of bibliographic and descriptive research, relevant information was obtained about the area and its natural resources, the survey technique allowed to know the opinion of the inhabitants of the place about the promotion of the sector and its tourist attractions. As a final result, it was determined that the strategies related to social networks are the ones that generate the greatest attraction for residents of the sector | es_ES |
| dc.description | The tourist promotion of a place or attraction has a positive influence so that they can generate attraction in tourists. Therefore, it is necessary to carry out an analysis that allows us to know the tastes and preferences of the inhabitants when it comes to enhancing the resources of the area. This research seeks to establish tourism marketing strategies that contribute to the promotion of natural resources in the Febres Cordero parish, since it was possible to identify that tourism in this area is underdeveloped and one of the factors that influences the low presence of visitors is the lack of promotion by the competent authorities. Through the use of bibliographic and descriptive research, relevant information was obtained about the area and its natural resources, the survey technique allowed to know the opinion of the inhabitants of the place about the promotion of the sector and its tourist attractions. As a final result, it was determined that the strategies related to social networks are the ones that generate the greatest attraction for residents of the sector | es_ES |
| dc.description.abstract | La promoción turística de un lugar o atractivo influye de manera positiva para que estos puedan generar atracción en los turistas. Por esta razón es necesario hacer un análisis que permita conocer los gustos y preferencias de los pobladores al momento promocionar los recursos de la zona. La presente investigación busca establecer las estrategias de marketing turistico que aporten a la promoción de los recursos naturales de la parroquia Febres Cordero, pues se pudo identificar que el turismo en esta zona es poco desarrollado y uno de los factores que influyen en la escasa presencia de visitantes es la carencia de promoción por parte de las autoridades competentes. Mediante el uso de la investigación bibliográfica y descriptiva se obtuvo información relevante en cuanto a la zona y sus recursos naturales, la técnica de la encuesta permitió conocer la opinión de los habitantes del lugar en cuanto a la promoción del sector y sus atractivos turísticos. Como resultado final se pudo determinar que las estrategias relacionadas con redes sociales son las que generan más atracción a los moradores del sector | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Marketing turistico | es_ES |
| dc.subject | Promoción turística | es_ES |
| dc.subject | Recursos naturales | es_ES |
| dc.title | Estrategias de marketing turístico de los recursos naturales de la parroquia Febres Cordero | es_ES |
| dc.type | bachelorThesis | es_ES |
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