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Gestión administrativa en el Comercial Don Pato de la ciudad de Babahoyo
| dc.contributor.advisor | Muñoz Oviedo, Lorena Isabel | |
| dc.contributor.author | Hurtado Moncayo, Rafael Isaac | |
| dc.date.accessioned | 2021-11-18T21:23:25Z | |
| dc.date.available | 2021-11-18T21:23:25Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10586 | |
| dc.description | As time has passed and globalization is increasing, the commercial Don Pato must take new strategies that will allow him to improve the Administrative Management of the premises, because this will yield benefits that will be reflected in the income and goals of sales that are proposed. A better implementation of marketing strategies may allow people to have more information about each of the products they offer, the offers and discounts that are implemented seasonally. Inadequate interpersonal relationships cause problems in terms of meeting objectives, because tasks are not being carried out with teamwork, on the other hand, in certain cases all this significantly impairs customer service because many people They look for other services in the competition because of the treatment they are sometimes given. Within the present case study, a qualitative methodology was applied that will obtain the necessary results to be able to find the problem that occurs within the Don Pato warehouse located in the city of Babahoyo. | es_ES |
| dc.description | As time has passed and globalization is increasing, the commercial Don Pato must take new strategies that will allow him to improve the Administrative Management of the premises, because this will yield benefits that will be reflected in the income and goals of sales that are proposed. A better implementation of marketing strategies may allow people to have more information about each of the products they offer, the offers and discounts that are implemented seasonally. Inadequate interpersonal relationships cause problems in terms of meeting objectives, because tasks are not being carried out with teamwork, on the other hand, in certain cases all this significantly impairs customer service because many people They look for other services in the competition because of the treatment they are sometimes given. Within the present case study, a qualitative methodology was applied that will obtain the necessary results to be able to find the problem that occurs within the Don Pato warehouse located in the city of Babahoyo. | es_ES |
| dc.description.abstract | A medida que ha pasado el tiempo y la globalización es cada vez mayor, el comercial Don Pato debe tomar nuevas estrategias que le permitan mejorar la Gestión Administrativa del local, debido a que esto le arrojara beneficios que se verán reflejados en los ingresos y las metas de ventas que se proponen. Una mejor implementación de estrategias de marketing permitirá que las personas logren tener mayor información sobre cada uno de los productos que ofrecen, las ofertas y descuentos que por temporadas se implementan. Las inadecuadas relaciones interpersonales causan problemáticas en cuanto al cumplimiento de objetivos, debido a que no se están llevando las tareas con trabajo en equipo, por otro lado, en ciertos casos todo esto perjudica de forma significativa a la atención al cliente debido a que muchas personas buscan otros servicios en la competencia por el trato que a veces les suelen dar. Dentro del presente caso de estudio se aplicó una metodología cualitativa que permitió obtener los resultados necesarios para lograr dar con el problema que se presenta dentro del almacén Don Pato ubicado en la ciudad de Babahoyo. | es_ES |
| dc.format.extent | 25 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión administrativa | es_ES |
| dc.subject | Relaciones interpersonales | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Ventas | es_ES |
| dc.title | Gestión administrativa en el Comercial Don Pato de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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