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Calidad en el servicio al cliente de la Compañía INTRA - cantonal Isla de Bejucal S.A.
| dc.contributor.advisor | Huilcapi Massacon, Nora Ursula | |
| dc.contributor.author | Bustamante Zurita, Thalia Maribel | |
| dc.date.accessioned | 2021-11-18T16:44:54Z | |
| dc.date.available | 2021-11-18T16:44:54Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10569 | |
| dc.description | This case study analyzes the quality of the service offered by the Compañía Intracantonal Isla de Bejucal SA in its service to the users of the Isla de Bejucal Parish and its surroundings. Its objective is to structure a case study that allows investigating those factors that affect the satisfaction perceived by customers through the transport service offered by employees, considering the behavior they have towards the customer, the efficiency at the time of providing the service and evaluating those measures taken by the company to achieve comfort and safety of your customers. For the purpose of the methodology, technical-scientific tools were used, such as a survey and interview from which relevant data were obtained to complement the documented information, an interview applied to the manager of the company and the survey developed to a sample of 30 users who acquire with regular transportation service. The results make it possible to identify the weaknesses or deficiencies in the quality of the service that are present in the company. | es_ES |
| dc.description | This case study analyzes the quality of the service offered by the Compañía Intracantonal Isla de Bejucal SA in its service to the users of the Isla de Bejucal Parish and its surroundings. Its objective is to structure a case study that allows investigating those factors that affect the satisfaction perceived by customers through the transport service offered by employees, considering the behavior they have towards the customer, the efficiency at the time of providing the service and evaluating those measures taken by the company to achieve comfort and safety of your customers. For the purpose of the methodology, technical-scientific tools were used, such as a survey and interview from which relevant data were obtained to complement the documented information, an interview applied to the manager of the company and the survey developed to a sample of 30 users who acquire with regular transportation service. The results make it possible to identify the weaknesses or deficiencies in the quality of the service that are present in the company. | es_ES |
| dc.description.abstract | El presente estudio de caso analiza la calidad en el servicio que ofrece la Compañía Intracantonal Isla de Bejucal S.A en su servicio a los usuarios de la Parroquia Isla de Bejucal y su entorno, Tiene como objetivo estructurar un estudio de caso que permita indagar aquellos factores que inciden en la satisfacción percibida por los clientes a través del servicio de transporte que ofertan los colaboradores, considerando el comportamiento que tienen hacia el cliente, la eficiencia al momento de brindar el servicio y evaluando aquellas medidas tomadas por la empresa para lograr el confort y seguridad de sus clientes. Para efecto de la metodología se utilizó herramientas técnico - científicas, tales como encuesta y entrevista de los cuales se obtuvieron datos relevantes para complementar la información documentada, entrevista aplicada al gerente de la empresa y la encuesta desarrollada a una muestra de 30 usuarios que adquieren con regularidad el servicio de transporte. Los resultados permiten identificar las debilidades o carencias de la calidad en el servicio que se presentan en la empresa. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Calidad | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Empresa | es_ES |
| dc.title | Calidad en el servicio al cliente de la Compañía INTRA - cantonal Isla de Bejucal S.A. | es_ES |
| dc.type | bachelorThesis | es_ES |
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