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Estrategias de marketing y su incidencia en la rentabilidad de M.D. Asociados en época de crisis sanitaria
| dc.contributor.advisor | Navarrete, Relfa | |
| dc.contributor.author | Mendoza Sánchez, Milton Manuel | |
| dc.date.accessioned | 2021-09-10T17:06:20Z | |
| dc.date.available | 2021-09-10T17:06:20Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10182 | |
| dc.description | This research aims to establish Marketing strategies to enhance the profitability of M.D. Associates in times of health crisis where most of the companies have suffered a considerable drop in their profitability. For its realization, techniques such as the survey and descriptive bibliographic research methods were used, where the company M.D Asociados was obtained as a result is not training staff in marketing strategies that enhance their profitability. Within the study, appropriate strategies will be investigated to optimize profitability and what type of information should be provided in the training of personnel to achieve customer satisfaction and improvement in profitability with the firm purpose of fulfilling the mission and vision of the company. Having a well-qualified and trained team is an ace up your sleeve, competition is strong, not only from other service providers who promise to do more for clients, but also for the care that the professional can provide. Therefore, with the knowledge and application of marketing strategies we enhance profitability in M.D. Associates in times of health crisis. | es_ES |
| dc.description | This research aims to establish Marketing strategies to enhance the profitability of M.D. Associates in times of health crisis where most of the companies have suffered a considerable drop in their profitability. For its realization, techniques such as the survey and descriptive bibliographic research methods were used, where the company M.D Asociados was obtained as a result is not training staff in marketing strategies that enhance their profitability. Within the study, appropriate strategies will be investigated to optimize profitability and what type of information should be provided in the training of personnel to achieve customer satisfaction and improvement in profitability with the firm purpose of fulfilling the mission and vision of the company. Having a well-qualified and trained team is an ace up your sleeve, competition is strong, not only from other service providers who promise to do more for clients, but also for the care that the professional can provide. Therefore, with the knowledge and application of marketing strategies we enhance profitability in M.D. Associates in times of health crisis. | es_ES |
| dc.description.abstract | Esta investigación tiene como objetivo establecer las estrategias de Marketing para potenciar la rentabilidad de M.D. Asociados en época de crisis sanitaria donde la mayor cantidad de las empresas han sufrido una considerable caída en su rentabilidad. Para su realización se utilizó técnicas como la encuesta y métodos de investigación bibliográfico, descriptiva en donde se obtuvo como resultado la empresa M.D Asociados no está capacitando al personal en cuanto a estrategias de marketing que potencialice la rentabilidad de las misma. Dentro del estudio se investigarán estrategias adecuadas para optimizar la rentabilidad y que tipo de información se debe brindar en las capacitaciones al personal para lograr la satisfacción del cliente y la mejora en la rentabilidad con el firme propósito de cumplir con la misión y visión de la empresa. El contar con un equipo bien calificado y capacitado es un as bajo la manga, la competencia es fuerte, no solo por parte de otros proveedores de servicios que prometen hacer más por los clientes, sino también por la atención que el profesional pueda brindar. Por lo tanto, con el conocimiento y la aplicación de las estrategias de marketing potenciamos la rentabilidad en M.D. Asociados en época de crisis sanitaria. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Capacitación | es_ES |
| dc.title | Estrategias de marketing y su incidencia en la rentabilidad de M.D. Asociados en época de crisis sanitaria | es_ES |
| dc.type | bachelorThesis | es_ES |
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