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Promoción turística para el desarrollo del turismo sostenible en el cantón El Empalme, año 2020
| dc.contributor.advisor | Chang Muñoz, Walter | |
| dc.contributor.author | Alava Naranjo, Fabián Orlando | |
| dc.date.accessioned | 2021-09-09T20:02:59Z | |
| dc.date.available | 2021-09-09T20:02:59Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10171 | |
| dc.description | This project is developed in the canton El Empalme which is known for its cultural richness, being located in a strategic point to be visited by national and foreign tourists due to its native beauty where its natural landscapes, pleasant climate, gastronomy, art, stand out. friendly people turning El Empalme into an investment potential to promote tourism so that they can be enjoyed by themselves and strangers. The applied techniques and methods determined that despite the fact that in the El Empalme canton there is a tourist potential in art, culture, native traditions of the Montuvian people, natural landscapes this has not had a greater impulse to promote tourism that can be carried out in the canton, leaving one of the sectors that currently generates a large number of economic resources, and that also reactivates commerce through micro-entrepreneurship, improving the quality of life of its inhabitants. It is appropriate that an organizational, planned, and directed proposal be made to the tourist promotion of the canton by selecting the means of dissemination for the promotion of tourism, as well as the places, culture, gastronomy, nature to capture the attention of the tourist | es_ES |
| dc.description | This project is developed in the canton El Empalme which is known for its cultural richness, being located in a strategic point to be visited by national and foreign tourists due to its native beauty where its natural landscapes, pleasant climate, gastronomy, art, stand out. friendly people turning El Empalme into an investment potential to promote tourism so that they can be enjoyed by themselves and strangers. The applied techniques and methods determined that despite the fact that in the El Empalme canton there is a tourist potential in art, culture, native traditions of the Montuvian people, natural landscapes this has not had a greater impulse to promote tourism that can be carried out in the canton, leaving one of the sectors that currently generates a large number of economic resources, and that also reactivates commerce through micro-entrepreneurship, improving the quality of life of its inhabitants. It is appropriate that an organizational, planned, and directed proposal be made to the tourist promotion of the canton by selecting the means of dissemination for the promotion of tourism, as well as the places, culture, gastronomy, nature to capture the attention of the tourist | es_ES |
| dc.description.abstract | El presente proyecto se desarrolla en el cantón El empalme el cual es conocido por su riqueza cultural, encontrándose ubicado en punto estratégico para ser visitado por turistas nacionales y extranjero debido a su belleza autóctona donde resalta sus paisajes naturales, agradable clima, gastronomía, arte, gente amable convirtiéndose El Empalme en un potencial de inversión para promocionar el turismo para que este puedan ser disfrutando por propios y extraño. Las técnicas y métodos aplicados determinaron que a pesar de que en el cantón El Empalme existe un potencial turístico en arte, cultura, tradiciones autóctonas del pueblo montuvio, paisajes naturales este no ha tenido un mayor impulso para promocionar el turismo que se puede llegar realizar en el cantón, dejando en el olvido a uno de los sector que actualmente genera un gran número de recursos económicos, y que además reactiva el comercio a través de microemprendimiento mejorando la calidad de vida de sus habitantes. Es adecuado que se realice una propuesta organizativa, planificada, y direccionada a la promoción turística del cantón seleccionando los medios de difusión para la promoción del turismo, así como también los lugares, cultura, gastronomía, naturaleza para captar la atención del turista | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Promoción | es_ES |
| dc.subject | Turismo | es_ES |
| dc.subject | Desarrollo sostenible | es_ES |
| dc.title | Promoción turística para el desarrollo del turismo sostenible en el cantón El Empalme, año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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