Calidad de atención al cliente en el Agroquimico Agrozam de la Parroquia La Unión
| dc.contributor.advisor | Lozano Chaguay, Luis | |
| dc.contributor.author | Cumbicos Bajaña, Alexis Alexandra | |
| dc.date.accessioned | 2021-01-25T14:43:16Z | |
| dc.date.available | 2021-01-25T14:43:16Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9105 | |
| dc.description | The quality of customer service is one of the main purposes to be achieved by organizations and represents the main reason for transformation for the establishment of a management model that allows the development of strategic actions aimed at the search for satisfaction customer or user, the importance of proper care encourages higher levels of customer loyalty. The research carried out at the agrochemical Agrozam aims to analyze the quality of customer service and the relationship between problematic situations identified in business management, such as the weak empowerment of the chemical products offered, inappropriate organizational behavior and a weak process of personalized assistance to the people who require the products or supplies offered by the institution. The case study is made up of the following methodology: descriptive and documentary types of research, because it allows the ordering of the information obtained for the identification of the main investigative findings, in addition, the inductive and synthetic methods were used, which made possible the detailed analysis of the main problem and the consequences generated in the commercial process, while the technique used is the survey aimed at the consumer market of the company, obtaining as main conclusions that human talent does not have appropriate levels of knowledge about chemical products and that the administration of the agrochemical Agrozam develops empirical practices in its administrative and commercial activities where there is no adequate inventory control to facilitate adequate attention. | es_ES |
| dc.description | The quality of customer service is one of the main purposes to be achieved by organizations and represents the main reason for transformation for the establishment of a management model that allows the development of strategic actions aimed at the search for satisfaction customer or user, the importance of proper care encourages higher levels of customer loyalty. The research carried out at the agrochemical Agrozam aims to analyze the quality of customer service and the relationship between problematic situations identified in business management, such as the weak empowerment of the chemical products offered, inappropriate organizational behavior and a weak process of personalized assistance to the people who require the products or supplies offered by the institution. The case study is made up of the following methodology: descriptive and documentary types of research, because it allows the ordering of the information obtained for the identification of the main investigative findings, in addition, the inductive and synthetic methods were used, which made possible the detailed analysis of the main problem and the consequences generated in the commercial process, while the technique used is the survey aimed at the consumer market of the company, obtaining as main conclusions that human talent does not have appropriate levels of knowledge about chemical products and that the administration of the agrochemical Agrozam develops empirical practices in its administrative and commercial activities where there is no adequate inventory control to facilitate adequate attention. | es_ES |
| dc.description.abstract | La calidad de atención al cliente se constituye en uno de los máximos propósitos a conseguir por parte de las organizaciones y representa el motivo principal de transformación para el establecimiento de un modelo de gestión que permita el desarrollo de acciones estratégicas direccionadas en la búsqueda de la satisfacción del cliente o el usuario, la importancia de una adecuada atención fomenta que haya mayores niveles de fidelización del mercado consumidor. La investigación efectuada en el agroquímico Agrozam tiene como objetivo analizar la calidad de atención al cliente y la relación que ejercen situaciones problemáticas identificadas en la gestión empresarial, como el débil empoderamiento de los productos químicos ofertados, inadecuado comportamiento organizacional y endeble proceso de asistencia personalizada a las personas que requieren de los productos o insumos que oferta la institución. El caso de estudio está conformado por la siguiente metodología: tipos de investigaciones descriptiva y documental, debido a que permite le ordenamiento de la información obtenida para la identificación de los principales hallazgos investigativos, además se emplearon los métodos inductivo y sintético, que hicieron posible el análisis pormenorizado del problema principal y de las consecuencias generadas en el proceso comercial, mientras que la técnica utilizada es la encuesta direccionada al mercado consumidor de la empresa, obteniendo como principales conclusiones que el talento humano no cuenta con niveles de conocimientos apropiados sobre los productos químicos y que la administración del agroquímico Agrozam desarrolla prácticas empíricas en sus actividades administrativas y comerciales donde no existe un adecuado control de inventario que facilite una atención adecuada. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención de calidad | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Inventario | es_ES |
| dc.title | Calidad de atención al cliente en el Agroquimico Agrozam de la Parroquia La Unión | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador