Análisis de rentabilidad de la Compañía Raseldu S.A. en el periodo 2019
| dc.contributor.advisor | Gil Espinoza, Darwin | |
| dc.contributor.author | Marin Correa, Lourdes Karina | |
| dc.date.accessioned | 2020-10-01T20:53:03Z | |
| dc.date.available | 2020-10-01T20:53:03Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8535 | |
| dc.description | The present case study that was carried out in the company RASELDU S.A. which is dedicated to commercial activities of radio broadcasting services, the economic evaluation that was carried out through a profitability analysis of the year 2019, the objective was to analyze the profitability of the company, we learned the factors that influenced the decline in profitability of the year 2019, the preparation of administrative and commercial proposals in order to optimize resources, improve sales, attract customers, improve the profitability and income of the company, we analyze and compare the financial statements for 2018 with 2019 using profitability ratios : return on equity, return on assets and net sales margin, identifying the existing variation in these two periods and whether they have influenced the profitability of the company. Profitability is the evaluation of performance on the company's investment analyzes the sources and levels of profitability implies the determination of profitability generators, another part of profitability analysis is the evaluation of the reasons for the performance of the operation, which generally link the items in the income statement line with sales, Many of these reasons are comparable with the results of the percentage analysis of the income statement, they also include the evaluation of the two main sources of profitability: The compensation of sales not provided by costs and capital utilization In the investigation and analysis carried out on the company RASELDU S.A. The following conclusion was reached, we can finally perceive that the company despite having obtained low sales in 2019 is very possible that it can recover and apply correct techniques such as marketing, the application of strategic plans in sales, in addition to a good performance by the personnel that works in the company, the focus and managerial effort are the key points to maintain stability, profitability and business growth achieving success. | es_ES |
| dc.description | The present case study that was carried out in the company RASELDU S.A. which is dedicated to commercial activities of radio broadcasting services, the economic evaluation that was carried out through a profitability analysis of the year 2019, the objective was to analyze the profitability of the company, we learned the factors that influenced the decline in profitability of the year 2019, the preparation of administrative and commercial proposals in order to optimize resources, improve sales, attract customers, improve the profitability and income of the company, we analyze and compare the financial statements for 2018 with 2019 using profitability ratios : return on equity, return on assets and net sales margin, identifying the existing variation in these two periods and whether they have influenced the profitability of the company. Profitability is the evaluation of performance on the company's investment analyzes the sources and levels of profitability implies the determination of profitability generators, another part of profitability analysis is the evaluation of the reasons for the performance of the operation, which generally link the items in the income statement line with sales, Many of these reasons are comparable with the results of the percentage analysis of the income statement, they also include the evaluation of the two main sources of profitability: The compensation of sales not provided by costs and capital utilization In the investigation and analysis carried out on the company RASELDU S.A. The following conclusion was reached, we can finally perceive that the company despite having obtained low sales in 2019 is very possible that it can recover and apply correct techniques such as marketing, the application of strategic plans in sales, in addition to a good performance by the personnel that works in the company, the focus and managerial effort are the key points to maintain stability, profitability and business growth achieving success. | es_ES |
| dc.description.abstract | El presente estudio caso que se ejecutó en la compañía RASELDU S.A. que se dedica a las actividades comerciales de servicios de radio difusión sonora, la evaluación económica que se realizó atreves de un análisis de rentabilidad del año 2019,el objetivo fue analizar la rentabilidad de la compañía, conocimos los factores que influyeron en la baja de la rentabilidad del año 2019, la elaboración de propuestas administrativas y comerciales con el fin de optimizar recursos, mejorar las ventas, captación de clientes mejorar la rentabilidad e ingresos de la compañía analizamos y comparamos los estados financieros del año 2018 con el 2019 utilizando las ratios de rentabilidad: rentabilidad sobre los patrimonios, rentabilidad sobre los activos y margen neto de las ventas identificando la variación existente de estos dos periodos y si han influido en la rentabilidad de la compañía. La rentabilidad es la evaluación de rendimiento sobre la inversión de la compañía analiza las fuentes y los niveles de rentabilidad implica la determinación de generadores de rentabilidad, otra parte del análisis de rentabilidad es la evaluación de las razones del desempeño de la operación, que generalmente vinculan las partidas en el renglón del estado de resultados con las ventas, Muchas de estas razones son comparables con los resultados del análisis porcentual del estado de resultados, también incluyen la evaluación de las dos fuentes principales de rentabilidad: La compensación de las ventas no proporcionadas por los costos y utilización del capital En la investigación y análisis realizado a la compañía RASELDU S.A. se llegó a la siguiente conclusión., finalmente podemos percibir que la empresa a pesar de haber obtenido bajas ventas en el año 2019 es muy posible que se pueda recuperar y aplicar técnicas correctas como el marketing, la aplicación de planes estratégicos en ventas, sumado a un buen desempeño por parte del personal que labora en la empresa, el enfoque y esfuerzo directivo son los puntos claves para mantener estabilidad, rentabilidad y crecimiento empresarial logrando el éxito. | es_ES |
| dc.format.extent | 22 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Patrimonio | es_ES |
| dc.subject | Activos | es_ES |
| dc.title | Análisis de rentabilidad de la Compañía Raseldu S.A. en el periodo 2019 | es_ES |
| dc.type | bachelorThesis | es_ES |
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