Niveles de ventas en la papelería La Librería del cantón Jujan
| dc.contributor.advisor | Morales Reyna, Franklin | |
| dc.contributor.author | Torres Benitez, Erika Fernanda | |
| dc.date.accessioned | 2020-09-28T20:23:49Z | |
| dc.date.available | 2020-09-28T20:23:49Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8360 | |
| dc.description | The current case study was created in the stationery "La Librería" of Cantón Jujan, which shows the endless questions that such stationery seeks. The central issue is that sales levels have decreased due to the absence of advertising techniques, the decrease in the space that writing material has, the absence of advances and limits; and procedures that achieve customer reliability. The objective is to analyze the reasons why sales levels have decreased to make a careful examination of each of the variables that lead to sales. To collect the data used for this situation study, the interview method applied to the stationery owner and the surveys applied to their representatives and clients were used. | es_ES |
| dc.description | The current case study was created in the stationery "La Librería" of Cantón Jujan, which shows the endless questions that such stationery seeks. The central issue is that sales levels have decreased due to the absence of advertising techniques, the decrease in the space that writing material has, the absence of advances and limits; and procedures that achieve customer reliability. The objective is to analyze the reasons why sales levels have decreased to make a careful examination of each of the variables that lead to sales. To collect the data used for this situation study, the interview method applied to the stationery owner and the surveys applied to their representatives and clients were used. | es_ES |
| dc.description.abstract | El estudio de caso actual se lo realizo en la papelería "La Librería" del Cantón Jujan, que muestra el sin fin de cuestiones que busca dicha papelería. El tema central es que los niveles de ventas han disminuido por la ausencia de técnicas publicitarias, la disminución del espacio que tiene el material de escritura, la ausencia de avances y límites; y procedimientos que logren la confiabilidad del cliente. El objetivo es analizar las razones por las que los niveles de ventas han disminuido para hacer un examen cuidadoso de cada una de las variables que conducen a las ventas. Para recopilar los datos utilizados para este estudio de situación, se utilizó el método de entrevista aplicado al propietario de la papelería y las encuestas aplicadas a sus representantes y clientes. | es_ES |
| dc.format.extent | 23 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ofertas | es_ES |
| dc.subject | Exhibiciones | es_ES |
| dc.subject | Niveles de venta | es_ES |
| dc.subject | Avances | es_ES |
| dc.title | Niveles de ventas en la papelería La Librería del cantón Jujan | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador