Niveles de ventas en la Librería Continental de la ciudad de Ventanas
| dc.contributor.advisor | Remache Silva, Johanna Elizabeth | |
| dc.contributor.author | Reyes Gurumendi, Daysi Yelena | |
| dc.date.accessioned | 2020-05-01T23:35:48Z | |
| dc.date.available | 2020-05-01T23:35:48Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7598 | |
| dc.description | The present case study was carried out at the Continental Library of the City of Windows, which shows various problems faced by said bookstore. The main problem is that sales levels have decreased due to the lack of marketing strategies, the limited space that the bookstore has, the lack of promotions and discounts; and strategies that allow customer loyalty. The objective is to analyze the causes of why sales levels have decreased to carry out a detailed analysis of each of the factors that lead to sales. For the collection of the information used in this case study, the interview technique applied to the owner of the bookstore and surveys applied to both its collaborators and its customers were used. The results obtained show the lack of promotional marketing strategies, the little innovation in its processes and the lack of an inventory system. | es_ES |
| dc.description | The present case study was carried out at the Continental Library of the City of Windows, which shows various problems faced by said bookstore. The main problem is that sales levels have decreased due to the lack of marketing strategies, the limited space that the bookstore has, the lack of promotions and discounts; and strategies that allow customer loyalty. The objective is to analyze the causes of why sales levels have decreased to carry out a detailed analysis of each of the factors that lead to sales. For the collection of the information used in this case study, the interview technique applied to the owner of the bookstore and surveys applied to both its collaborators and its customers were used. The results obtained show the lack of promotional marketing strategies, the little innovation in its processes and the lack of an inventory system. | es_ES |
| dc.description.abstract | El presente estudio de caso se desarrolló en la Librería Continental de la Cuidad de Ventanas, el cual manifiesta diversas problemáticas que afronta dicha librería. La problemática central es que los niveles de ventas han disminuido debido a la falta de estrategias de marketing, al espacio reducido con el que cuenta la librería, falta de promociones y descuentos; y estrategias que permitan fidelizar a los clientes. El objetivo es analizar las causas del porque los niveles de ventas han disminuido para realizar un minucioso análisis de cada uno de los factores que conlleven a las ventas. Para la recolección de la información empleada en este estudio de caso se empleó la técnica de entrevista aplicada al propietario de la librería y encuestas aplicadas tanto a los colaboradores como a los clientes de la misma. Los resultados obtenidos evidencian la falta de estrategias de marketing promocional, la poca innovación en sus procesos y la carencia de un sistema de inventarios. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ventas | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Procesos | es_ES |
| dc.title | Niveles de ventas en la Librería Continental de la ciudad de Ventanas | es_ES |
| dc.type | bachelorThesis | es_ES |
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