Fidelización del Cliente en la Empresa National Tires Expert
| dc.contributor.advisor | Fernández Bayas, Teófilo | |
| dc.contributor.author | Merizalde Zambrano, Eva Indira | |
| dc.date.accessioned | 2020-05-01T04:19:38Z | |
| dc.date.available | 2020-05-01T04:19:38Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7570 | |
| dc.description | Ecuador having had a growth in the economy during the last decade, the need for new income has led to the proliferation of new companies and ventures that have saturated the market at the national level, thus causing significant changes. The distributor that will be the object of our study is NATIONAL TIRES EXPERT being a branch of the renowned ERCO TIRES CONTINENTAL, it is dedicated to the commercialization of tire, alignment and other services in the automotive industry. The realization of this case study in the identification and analysis of the internal and external factors that affect the sales levels of this organization, counting on the necessary tool for the realization such as data collection and access to reliable sources of information to determine the factors, technology for its elaboration and human talent. In this case study, they will carry out the identification and analysis of the internal and external factors that affect the sales levels of this organization, having the necessary tool to carry it out, such as the collection of data and access to reliable sources of information, to be carried out through the survey to determine the factors, technology for its elaboration and human talent. | es_ES |
| dc.description | Ecuador having had a growth in the economy during the last decade, the need for new income has led to the proliferation of new companies and ventures that have saturated the market at the national level, thus causing significant changes. The distributor that will be the object of our study is NATIONAL TIRES EXPERT being a branch of the renowned ERCO TIRES CONTINENTAL, it is dedicated to the commercialization of tire, alignment and other services in the automotive industry. The realization of this case study in the identification and analysis of the internal and external factors that affect the sales levels of this organization, counting on the necessary tool for the realization such as data collection and access to reliable sources of information to determine the factors, technology for its elaboration and human talent. In this case study, they will carry out the identification and analysis of the internal and external factors that affect the sales levels of this organization, having the necessary tool to carry it out, such as the collection of data and access to reliable sources of information, to be carried out through the survey to determine the factors, technology for its elaboration and human talent. | es_ES |
| dc.description.abstract | El Ecuador a teniendo un crecimiento en la economía durante la última década, la necesidad de nuevos ingresos a llevado a la proliferación de nuevas empresas y emprendimientos que han saturado el mercado a nivel nacional, causando de esta manera cambios significativos. La distribuidora que será objeto de nuestro estudio es NATIONAL TIRES EXPERT siendo sucursal de la reconocida ERCO TIRES CONTINENTAL, se dedica a la comercialización de neumático, alineamiento y demás servicios en la industria automotriz La realización de este caso de estudio en la identificación y análisis de los factores internos y externos que afectan los niveles de venta de esta organización, contando con la herramienta necesaria para la realización como la recolección de datos y acceso a las fuentes de información fidedignas para determinar los factores, tecnología para sus elaboración y talento humano. Realizaran en este caso de estudio la identificación y análisis de los factores internos y externos que afectan los niveles de venta de esta organización, contando con la herramienta necesaria para la realización como la recolección de datos y acceso a las fuentes de información fidedignas se realizara mediante la encuesta para determinar los factores, tecnología para sus elaboración y talento humano. | es_ES |
| dc.format.extent | 21 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Fidelización | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Fidelización de clientes | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | Fidelización del Cliente en la Empresa National Tires Expert | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador