PLAN ESTRATÉGICO PARA LA REACTIVACIÓN DEL TURISMO Y SU IMPACTO EN EL SOSTENIBILIDAD SOCIOECONÓMICA DE LA CIUDAD DE QUEVEDO
| dc.contributor.advisor | Inés Yolanda, Amaya Diaz | |
| dc.contributor.author | Heredia Bejar, Rafael Antonio | |
| dc.date.accessioned | 2025-06-11T17:52:00Z | |
| dc.date.available | 2025-06-11T17:52:00Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18612 | |
| dc.description | The main objective of this study is to design a strategic plan for the reactivation of tourism in Quevedo, contributing to socioeconomic sustainability and supporting local socioeconomic sustainability following the negative impact of the COVID-19 pandemic. The importance of tourism as a global economic driver and its potential in Ecuador, a country recognized for its natural and cultural wealth, is highlighted. At the local level, Quevedo faces challenges such as inadequate infrastructure, limited tourism promotion, and a depressed economy. The methodology used was mixed-method, combining quantitative techniques (surveys of residents and tourists) and qualitative techniques (interviews with key stakeholders and direct observation). Data were collected on the perception of tourist attractions, infrastructure, promotion, and the impact of tourism on the local economy. The analysis of the results was conducted using statistical tools and thematic analysis. The proposed plan includes collaboration between the municipality, the private sector, and the community to develop sustainable strategies and promote community-based tourism. The surveys and interviews reflect the need to improve infrastructure, promotion, and environmental conservation to strengthen the tourism sector. Key recommendations include the creation of a local tourism brand, the improvement of infrastructure, and the promotion of sustainable practices. This plan aims to position Quevedo as an attractive and sustainable tourist destination. | es_ES |
| dc.description | The main objective of this study is to design a strategic plan for the reactivation of tourism in Quevedo, contributing to socioeconomic sustainability and supporting local socioeconomic sustainability following the negative impact of the COVID-19 pandemic. The importance of tourism as a global economic driver and its potential in Ecuador, a country recognized for its natural and cultural wealth, is highlighted. At the local level, Quevedo faces challenges such as inadequate infrastructure, limited tourism promotion, and a depressed economy. The methodology used was mixed-method, combining quantitative techniques (surveys of residents and tourists) and qualitative techniques (interviews with key stakeholders and direct observation). Data were collected on the perception of tourist attractions, infrastructure, promotion, and the impact of tourism on the local economy. The analysis of the results was conducted using statistical tools and thematic analysis. The proposed plan includes collaboration between the municipality, the private sector, and the community to develop sustainable strategies and promote community-based tourism. The surveys and interviews reflect the need to improve infrastructure, promotion, and environmental conservation to strengthen the tourism sector. Key recommendations include the creation of a local tourism brand, the improvement of infrastructure, and the promotion of sustainable practices. This plan aims to position Quevedo as an attractive and sustainable tourist destination. | es_ES |
| dc.description.abstract | Este estudio tiene como objetivo principal diseñar un plan estratégico para la reactivación del turismo en Quevedo, contribuyendo a la sostenibilidad socioeconómica, el objetivo de contribuir a la sostenibilidad socioeconómica local tras el impacto negativo de la pandemia de COVID-19. Se destaca la importancia del turismo como motor económico global y su potencial en Ecuador, un país reconocido por su riqueza natural y cultural. A nivel local, Quevedo enfrenta desafíos como la falta de infraestructura adecuada, escasa promoción turística y una economía deprimida. La metodología empleada fue de enfoque mixto, combinando técnicas cuantitativas (encuestas a habitantes y turistas) y cualitativas (entrevistas a actores clave y observación directa). Se recopilaron datos sobre la percepción de los atractivos turísticos, la infraestructura, la promoción y el impacto del turismo en la economía local. El análisis de los resultados se realizó mediante herramientas estadísticas y análisis temático. El plan propuesto incluye la colaboración entre el municipio, el sector privado y la comunidad para desarrollar estrategias sostenibles y fomentar el turismo comunitario. Las encuestas y entrevistas reflejan la necesidad de mejorar la infraestructura, la promoción y la conservación ambiental para fortalecer el sector turístico. Entre las recomendaciones clave están la creación de una marca turística local, la mejora de la infraestructura y el fomento de prácticas sostenibles. Este plan busca posicionar a Quevedo como un destino turístico atractivo y sostenible. | es_ES |
| dc.format.extent | 98 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Sostenibilidad | es_ES |
| dc.subject | Infraestructura | es_ES |
| dc.subject | Promoción | es_ES |
| dc.subject | Comunidad | es_ES |
| dc.title | PLAN ESTRATÉGICO PARA LA REACTIVACIÓN DEL TURISMO Y SU IMPACTO EN EL SOSTENIBILIDAD SOCIOECONÓMICA DE LA CIUDAD DE QUEVEDO | es_ES |
| dc.type | bachelorThesis | es_ES |
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