IMPACTO DE LOS FACTORES CULTURALES Y LA INFLUENCIA EN LA IDENTIDAD VISUAL DEL MALECÓN DEL SALADO, GUAYAQUIL.
| dc.contributor.advisor | Cachipuendo Castillo, Jesica Mariana | |
| dc.contributor.author | Vera Rios, Maria Rosa | |
| dc.date.accessioned | 2025-06-11T17:41:45Z | |
| dc.date.available | 2025-06-11T17:41:45Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18611 | |
| dc.description | The main objective of this study is to analyze the impact of cultural factors on the visual identity of the Malecón del Salado in the city of Guayaquil. To do so, a situational diagnosis was carried out, identifying cultural elements that have contributed to the construction and perception of residents and tourists of this place. Also, gastronomy, artistic manifestations, history and its relationship with the river being a reference for tourism and the social life of the community. In addition, the descriptive method using surveys and direct observation to evaluate the relationship between visual elements and Guayaquil culture is highlighted. However, weaknesses were also evident, such as the lack of maintenance in some areas and the need for greater promotion of its cultural value. | es_ES |
| dc.description | The main objective of this study is to analyze the impact of cultural factors on the visual identity of the Malecón del Salado in the city of Guayaquil. To do so, a situational diagnosis was carried out, identifying cultural elements that have contributed to the construction and perception of residents and tourists of this place. Also, gastronomy, artistic manifestations, history and its relationship with the river being a reference for tourism and the social life of the community. In addition, the descriptive method using surveys and direct observation to evaluate the relationship between visual elements and Guayaquil culture is highlighted. However, weaknesses were also evident, such as the lack of maintenance in some areas and the need for greater promotion of its cultural value. | es_ES |
| dc.description.abstract | El presente estudio tiene como objetivo principal analizar el impacto de los factores culturales en la identidad visual del Malecón del Salado en la ciudad de Guayaquil. Para ello se realizó un diagnóstico situacional, identificando elementos culturales que han contribuido en la construcción y percepción de los residentes y turistas de este lugar. También la gastronomía, las manifestaciones artísticas, la historia y su relación con el río siendo un referente para el turismo y la vida social de la comunidad. Además, se destaca el método descriptivo utilizando encuestas y la observación directa para evaluar la relación entre los elementos visuales y la cultura guayaquileña. Sin embargo, también se evidenciaron debilidades como la falta de mantenimiento en algunas áreas y la necesidad de mayor promoción de su valor cultural. | es_ES |
| dc.format.extent | 46 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Identidad visual | es_ES |
| dc.subject | Factores culturales | es_ES |
| dc.subject | Malecón del Salado | es_ES |
| dc.subject | Percepción comunitaria | es_ES |
| dc.subject | Turismo sostenible | es_ES |
| dc.subject | Desarrollo urbano | es_ES |
| dc.title | IMPACTO DE LOS FACTORES CULTURALES Y LA INFLUENCIA EN LA IDENTIDAD VISUAL DEL MALECÓN DEL SALADO, GUAYAQUIL. | es_ES |
| dc.type | bachelorThesis | es_ES |
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