GUÍA TURÍSTICA DIGITAL PARA EL DESARROLLO CULTURAL DEL CANTÓN VENTANAS, LOS RÍOS.
| dc.contributor.advisor | Cachipuendo Castillo, Jesica Mariana | |
| dc.contributor.author | Balladares Vergara, Kenny Herlinda | |
| dc.date.accessioned | 2025-06-11T16:45:33Z | |
| dc.date.available | 2025-06-11T16:45:33Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18603 | |
| dc.description | The case study called “Digital tourist guide for the cultural development of the Ventanas canton” aims to develop a guide that promotes and strengthens tourism in the canton, this being an important factor that helps in the economic improvement of the sites that offer services and promote the canto n's own culture and traditions. Innovative strategies were established that maximize the use of the digital tourist guide, taking into account that these are of great relevance for improving the quality of life in the surrounding areas and sites. The digital tourist guide will include design, color, image and customization in a Canva template, since this will facilitate the preparation of the guide in a more visible and displayed way. On the other hand, the inductive method was applied that allowed the analysis and description of the tourist attractions through the categorization of each of them, these being of great tourist use in the canton. The snowball method was also used, which, being non-probabilistic, allowed respondents to recommend the survey applied in the research to other people. Likewise, the deductive method was used to analyze the level of acceptance to develop a digital tourist guide, which was applied to the inhabitants of the canton, giving positive results for its creation, this will allow providing detailed information about the tourist sites and access to them. However, current technological tools are the most viable way for the guide to be easily distributed among Internet pages. | es_ES |
| dc.description | The case study called “Digital tourist guide for the cultural development of the Ventanas canton” aims to develop a guide that promotes and strengthens tourism in the canton, this being an important factor that helps in the economic improvement of the sites that offer services and promote the canto n's own culture and traditions. Innovative strategies were established that maximize the use of the digital tourist guide, taking into account that these are of great relevance for improving the quality of life in the surrounding areas and sites. The digital tourist guide will include design, color, image and customization in a Canva template, since this will facilitate the preparation of the guide in a more visible and displayed way. On the other hand, the inductive method was applied that allowed the analysis and description of the tourist attractions through the categorization of each of them, these being of great tourist use in the canton. The snowball method was also used, which, being non-probabilistic, allowed respondents to recommend the survey applied in the research to other people. Likewise, the deductive method was used to analyze the level of acceptance to develop a digital tourist guide, which was applied to the inhabitants of the canton, giving positive results for its creation, this will allow providing detailed information about the tourist sites and access to them. However, current technological tools are the most viable way for the guide to be easily distributed among Internet pages. | es_ES |
| dc.description.abstract | El estudio de caso llamado “Guía turística digital para el desarrollo cultural del cantón Ventanas” tiene como objetivo desarrollar una guía que promueva y fortalezca el turismo en el cantón, siendo esto un factor importante que ayuda en la mejora económica de los sitios que ofrecen servicios y promueven cultura y tradiciones propios del cantón. Se establecieron estrategias innovadoras que maximizan el uso de la guía turística digital, tomando en cuenta que estas son de gran relevancia para la mejora de la calidad de vida en los recintos y sitios aledaños. La guía turística digital incluirá diseño, color, imagen y personalización en una plantilla de Canva, ya que esta facilitará la elaboración de la guía de manera más visible y desplegada. Por otro lado, se aplicó el método inductivo que permitió el análisis y la descripción de los atractivos turísticos a través de la categorización de cada uno de ellos, siendo estos de gran aprovechamiento turísticos en el cantón. También se utilizó el método bola de nieve, que siendo no probabilístico sirvió para que los encuestados recomienden a otras personas la encuesta aplicada en la investigación. Así mismo se usó el método deductivo que permitió analizar el nivel de aceptación para desarrollar una guía turística digital, la cual se aplicó a los habitantes del cantón, dando resultados positivos para la creación de la misma, esta permitirá brindar información detallada sobre los sitios turísticos y el acceso a ellos. No obstante, las herramientas tecnológicas actuales son la forma más viable en que la guía se distribuya fácilmente entre páginas de internet. | es_ES |
| dc.format.extent | 53 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Guía turística | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Cultura | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.subject | Turismo | es_ES |
| dc.title | GUÍA TURÍSTICA DIGITAL PARA EL DESARROLLO CULTURAL DEL CANTÓN VENTANAS, LOS RÍOS. | es_ES |
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