PLAN ESTRATÉGICO, PARA PROMOVER EL TURISMO SOSTENIBLE EN LA RUTA DEL RÍO EN EL CANTÓN QUEVEDO
| dc.contributor.advisor | Ramírez Contreras, Patricia Del Rocío | |
| dc.contributor.author | Álvarez Espinales, Danna Daniela | |
| dc.date.accessioned | 2025-06-11T16:36:43Z | |
| dc.date.available | 2025-06-11T16:36:43Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18602 | |
| dc.description | The research develops a strategic plan to promote sustainable tourism in the Ruta del Río of the Quevedo canton, through a comprehensive diagnosis that revealed a destination with significant potential for tourism development. The study addressed the current situation, evaluating the tourist offer, the socioeconomic impact and designing strategies for its strengthening. The findings showed a 300% growth in tourist activities, the integration of more than 90 local entrepreneurs and the diversification of services in sectors such as gastronomy, entertainment and sports. The analysis identified important challenges in infrastructure, training and promotion, proposing a development model that balances tourist attraction with environmental conservation. The designed strategies seek to enhance local capacities, preserve the river ecosystem and turn the route into a benchmark for sustainable tourism, generating economic opportunities and promoting the protection of the natural environment. | es_ES |
| dc.description | The research develops a strategic plan to promote sustainable tourism in the Ruta del Río of the Quevedo canton, through a comprehensive diagnosis that revealed a destination with significant potential for tourism development. The study addressed the current situation, evaluating the tourist offer, the socioeconomic impact and designing strategies for its strengthening. The findings showed a 300% growth in tourist activities, the integration of more than 90 local entrepreneurs and the diversification of services in sectors such as gastronomy, entertainment and sports. The analysis identified important challenges in infrastructure, training and promotion, proposing a development model that balances tourist attraction with environmental conservation. The designed strategies seek to enhance local capacities, preserve the river ecosystem and turn the route into a benchmark for sustainable tourism, generating economic opportunities and promoting the protection of the natural environment. | es_ES |
| dc.description.abstract | La investigación desarrolla un plan estratégico para promover el turismo sostenible en la Ruta del Río del cantón Quevedo, mediante un diagnóstico integral que reveló un destino con significativo potencial de desarrollo turístico. El estudio abordó la situación actual, evaluando la oferta turística, el impacto socioeconómico y diseñando estrategias para su fortalecimiento. Los hallazgos evidenciaron un crecimiento del 300% en actividades turísticas, la integración de más de 90 emprendedores locales y la diversificación de servicios en sectores como gastronomía, entretenimiento y deportes. El análisis identificó desafíos importantes en infraestructura, capacitación y promoción, proponiendo un modelo de desarrollo que equilibra atracción turística con conservación ambiental. Las estrategias diseñadas buscan potenciar las capacidades locales, preservar el ecosistema del río y convertir la ruta en un referente de turismo sostenible, generando oportunidades económicas y promoviendo la protección del entorno natural. | es_ES |
| dc.format.extent | 50 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Turismo sostenible | es_ES |
| dc.subject | Desarrollo turístico | es_ES |
| dc.subject | Plan estratégico | es_ES |
| dc.title | PLAN ESTRATÉGICO, PARA PROMOVER EL TURISMO SOSTENIBLE EN LA RUTA DEL RÍO EN EL CANTÓN QUEVEDO | es_ES |
| dc.type | bachelorThesis | es_ES |
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