dc.contributor.advisor | Franco Chóez, Xavier | |
dc.contributor.author | Bravo Rivas, Alex Joseph | |
dc.contributor.author | Cardona Ramírez, Yessica Alexandra | |
dc.date.accessioned | 2025-06-02T21:57:58Z | |
dc.date.available | 2025-06-02T21:57:58Z | |
dc.date.issued | 2025 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18505 | |
dc.description | This study aims to analyze social influence on conformity among employees of the GAD Municipal de Montalvo, considering different levels of intelligence quotient (IQ). To achieve this, an adapted version of Asch’s classic experiment was conducted, measuring how group pressure affects individual decision-making in a workplace setting. An experimental design was implemented, where participants underwent a conformity test after being categorized according to their IQ, assessed using the Raven’s Progressive Matrices Test. The results indicated that social conformity varies based on intelligence levels, revealing that individuals with higher IQs tend to resist group influence more effectively than those with lower IQs. Additionally, factors such as self-confidence and social validation played a crucial role in decision-making within the organizational context. These findings align with previous research on conformity and persuasion while providing empirical evidence on the relationship between intelligence and susceptibility to group pressure. It is concluded that conformity in organizational environments depends not only on contextual factors but also on individual characteristics. This suggests the need for organizational strategies that promote critical thinking and autonomy in decision-making. | es_ES |
dc.description | This study aims to analyze social influence on conformity among employees of the GAD Municipal de Montalvo, considering different levels of intelligence quotient (IQ). To achieve this, an adapted version of Asch’s classic experiment was conducted, measuring how group pressure affects individual decision-making in a workplace setting. An experimental design was implemented, where participants underwent a conformity test after being categorized according to their IQ, assessed using the Raven’s Progressive Matrices Test. The results indicated that social conformity varies based on intelligence levels, revealing that individuals with higher IQs tend to resist group influence more effectively than those with lower IQs. Additionally, factors such as self-confidence and social validation played a crucial role in decision-making within the organizational context. These findings align with previous research on conformity and persuasion while providing empirical evidence on the relationship between intelligence and susceptibility to group pressure. It is concluded that conformity in organizational environments depends not only on contextual factors but also on individual characteristics. This suggests the need for organizational strategies that promote critical thinking and autonomy in decision-making. | es_ES |
dc.description.abstract | Esta tesitura conforma una investigación de diseño experimental con un alcance exploratorio-correlacional, que plantea determinar la relación de la influencia social en la conformidad de los empleados del GAD Municipal de Montalvo según sus niveles de coeficiente intelectual. Para aquello se seleccionó una muestra de 80 participantes, que se estratificarán en grupos dependiendo su nivel de coeficiente intelectual; para identificar estos niveles se utilizará el Test de Raven, y una vez establecidos los niveles, se subdividen en subgrupos homogéneos para los niveles (bajo, medio y superior). De lo anterior, se establecen dos modalidades, los subgrupos sometidos al tratamiento experimental (oral answer) y los sometidos a la ausencia del estímulo experimental (Written answer). El tratamiento experimental consiste en replicar de forma adaptada el experimento de Salomon Asch, de esta forma medir la conformidad de respuesta de cada participante experimental; por otro lado, la ausencia del tratamiento se reflejará a través de la respuesta escrita de los participantes. Posteriormente se analiza la correlación que tienen las puntuaciones de CI y la conformidad de los participantes con y sin influencia social a través de la prueba de Spearman en la aplicación Jamovi. Los resultados de la prueba de correlación indican un valor p = 0.006 y Rho = 0.430 (correlación positiva moderada) para los participantes con el estímulo y un valor p = 0.795 y Rho = 0.042 (correlación nula) para el grupo sin el estímulo. Los datos descriptivos, también refieren que a mayor nivel de CI hay menor predisposición a conformarse. | es_ES |
dc.format.extent | 80 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | Influencia social | es_ES |
dc.subject | Conformidad | es_ES |
dc.subject | Coeficiente intelectual | es_ES |
dc.subject | Tratamiento experimental | es_ES |
dc.title | Estudio experimental de la influencia social en la conformidad de los empleados del GAD Municipal de Montalvo con distintos niveles de coeficiente intelectual | es_ES |
dc.type | bachelorThesis | es_ES |